Topic
Marketing Principle: A In-depth Marketing Study
Written By: Rahima
Student ID:
Module Name: Marketing Principles
Submission Date: 1st April, 2015
Executive Summary:
In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of the marketing process. In task 3 I discussed the product development and strategies and in task 4 I discussed the different between domestic marketing and international marketing and importance of EU.
Table of Contents
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10
2.5: Propose new positioning for the Starbucks coffee product/service. 10
Requirement 3 11
3.1: Explain how products are developed to sustain competitive advantage. Explain product lifecycle and product mix. 11
3.2: Explain how distribution is arranged to provide customer convenience. Explain the role of intermediaries. 12
3.3: Explain how prices are set to reflect an organisation’s objectives and market conditions, explain pricing strategies. 12
3.4: Illustrate how promotional activity is integrated to achieve marketing objectives. Explore promotion mix, push and pull strategies. 13
3.5: Analyse the additional elements of the extended marketing mix and their significance. 13
Requirement 4 14
4.1: Plan marketing mixes for two different segments in consumer markets 14
4.2: Illustrate differences in marketing products and services to businesses rather than consumers, explain characteristics of services. 14
4.3: Show how and why international marketing differs from domestic marketing. Show the importance of the EU, explain international marketing mix strategies. 15
Conclusion: 16
Referencres: 17
Introduction:
The turning point of the business achievement of goals is the efficient operation of marketing. The marketing is defined as the process of selling of the products to the customers and serving the best to the consumers. The creation and development of relationship of the customer is the main part of the marketing
2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
7. Describe the four elements of the marketing mix. What roles does each element play in delivering value to customers?
Question: Outline the marketing process and explain the importance of each element of the marketing plan.
Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.
In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
3. Generate at least three ideas for how the marketing mix strategy of an auto manufacturer might be different for each of these three segments based on your profiles. Provide three
Explain the role of promotion within the marketing mix for a selected product or service.
Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes
1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try?
Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty
Describe primary aspects of your launch strategy with respect to Pull vs. Push marketing (7 Marks Total).
This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.
This project primarily talks about marketing in its various forms and gives a comparison and analysis of the same. The project also does a comparison and analysis of the marketing techniques used by the Insurance Industry (Birla Sun Life and HDFC Life) and tries to make out the best possible techniques and methods in which these industries may carry out their Marketing Management Operations.