Marketing Plan

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

Nike has 85 people specifically dedicated to labor and environmental compliance, all located in countries where Nike products are manufactured (http://www.cleanclothes.org/betterbargain/999-nike-fights-battle-over-bad-image). Also, all potential suppliers must meet all conditions of being clean, safe and running smoothly according to a list of set specific guidelines. Besides just making sure their own factories are running smoothly and out of trouble. Nike also contributes funding and support to many non-profit organizations dedicated to improve the standards of workers in many developing countries. Nike has been able to eliminate most harmful chemicals that were once in its factories as well(http://www.iehn.org/publications.case.nike.php). Yet, still some major problems still exist within the company that some critics say is because Nike initiatives are still only money (http://www.iehn.org/publications.case.nike.php). The majority of the suppliers owned by Nike are still located in many poor country’s where much of same problems still exist. Workers may be making a little bit more than they did but it is still not much and the working conditions are not that good.

Innovation: In such a mature and competitive industry, continuous innovation is crucial to the success of the company as it gives a unique selling point that rivals do not have. Both product and process innovation are Nike’s

The factors that drive Nike’s decision to stick with its current organizational structure include its well-established brand name in the industry. The company positioned itself as a brand

The company Nike has been around for almost a half a century. It has had many ups and downs. The down time for this company was very exposed during my childhood. I never really got over all the bad publicity that the company received and because of that stigma, I still choose to not purchase Nike products.

Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and a potentially fatal inability to enter a new growth market such as the extreme sports market. Our recommendations to help Nike confront these challenges consist of developing a product to remain competitive with Adidas, and also an aggressive move

Nike Corporation has identified possible competitors as any sneaker that shares our product market and targets this market with a very similar product or service. When this situation exists, it’s important to divide the market into segments so opportunities are maximized. Maximizing opportunities can ensure that a company has implemented a well-designed and well-suited marketing mix. This correct marketing mix ensures the competitive advantage is retained and increased. Profitability

As previously stated, there is currently no other electronically programmable pill dispenser on the consumer market. Prior to patenting the XG Electronic Pill Dispenser, consumers were mandated to open their pill containers each and every time dispensary was required. This is the main avenue of personal, medical dispensary in use today.

Every company, no matter how big or small, begins somewhere with the aspiration of success. With different approaches and strategies, different companies reach different levels. Nike Inc. is one of the many companies who has reached their success through intense marketing strategies, costing them a large portion of the business’s money. So if most of the money is going to marketing, how are they making such great, quality products? Well there are pros and cons to everything, but often times one is outweighed by the other. Nike’s money used for marketing comes from the money saved through outsourcing its manufacturing, so while the pros may include high brand awareness, the cons are immeasurably greater. Through outsourcing, countless lives are put in danger -- the number one, biggest, most detrimental con overlooked by Nike’s management. In this case

Nike Inc is an athletic footwear company founded in the United States, they also has athletic clothing and sporting goods. Nike dominates the sporting industry along side it's famous competitors; Adidas, Fila, Converse and Reebok (Locke, 2002). Regardless of it's competitors and the controversies‘ that rose from their success, Nike is currently the largest and most important athletic wear company in the world. They dominate the market and have a global presence all over the world. Significantly because they took advantage of globalization and outsourcing opportunities, it has allowed them to take over the market share for athletic footwear. But there was negative results from becoming a multinational corporation. We will be

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

After sluggish focus and growth in the 1980ies, Nike experienced strong growth in the 1990ies and cemented the position as global recognizable brand. The increased international focus created strains on the supply chain, which was consider inadequate to cater efficiently to the organization and the rapid changes consumer demands . As a consequence of the afore mentioned supply chain problem Nike faced inefficient inventory management, problems in flow of goods and poor demand

To compete within this market a constant string of creative new invention using newer technology to appeal to the consumer has to take place. Nike fortunately has such brand recognition and customer loyalty along with numerous patents on materials and designs that they can continue to hold onto the lead and seem to continue to grow into other market segments using brand line extensions as well. They

Nike`s phenomenal growth across continents, however, eventually developed serious concerns and issues to do with ethics in the manner in which they did business. Initially, what was a smart business acumen strategy of outsourcing labor in cheaper markets as a goal in itself shortly in the 1990`s became the Achilles heel of the giant sporting goods company. The company run into problems as it came to light that some of the places they deemed cheaper markets actually contravened labor and international human rights regulations such as child labor, poor remuneration and undesirable working environments and conditions. Organizations such as ILO, UNICEF and other movements unearthed these contraventions and infringements of regulations and rights which resulted in serious reputational damage to Nike and its brand. These organizations discovered ill treatment of workers e.g in Korean factories, child labor in Pakistan factories and much to reputational detriment was the discovery of health and safety concerns in Vietnam were work was done without

Upon first glance it is not very obvious that Nike employs diversification in their overall corporate strategy. The company not only diversifies in its product line