Marketing Plan Assignment One

It features an elegant look and functionality which will enhance any home or office. The GXS Beverage Brewer brings your beverage brewing to new heights with exceptional, on demand heating meaning zero wait time to brew and accurate brew sizes based upon cup capacity which brings unmatched capability amongst competitors. The GXS Beverage Brewer adds quality and convenience to our customer’s lives by being completely portable and offering just the right amount of beverage brewed. The added benefit to the customer is that there is no longer a need to look for all ready limited electrical outlets in the kitchen. Thanks to the patented extended life lithium battery and charging station technology exclusively developed by Company G, our customers will never have to worry about plugging in a beverage brewer system again. Finally, with the accurate brew system with Brew Rite technology, you can program up to 16 ounces of hot beverage based upon your cup or mug capacity. Whatever amount you choose you know that you will be using the best beverage brewing system in the world, something that customers of Company G have come to expect.

In 2008, the American population saw a large wave of home foreclosures during the Great Recession that created an economic crisis that displaced millions of homeowners. Unable to recuperate from the terrible financial situation, these persons found comfort within the rental property industry. These previous owners, unable to purchase new homes, began renting property and living as tenants, contributing to the 4% growth record of the rental industry as published in a study that was conducted by Harvard University. With the growth of this industry, rental property owners began to devote more of their time to the development and marketing of their rental properties. These owners began providing lower rates for their properties, and they began making improvements that allowed them to increase the net profit that they received. With the continual “boom” of the industry and the popularity that it is receiving due to young adults needing places the live, rental property owners need an effective program that allows them to oversee their properties and communicate with their tenants.

This paper will provide in detail researched information regarding marketing plan as it relates to the Mammography Cup. Ideas and information consists of the segmentation criteria, target market, organization buyers and consumers, factors that influence purchasing decisions, and the current competition.

Following the thesis statement as much as possible is important. The writer is still allowed some freedom for personal style.

One of the first things I would do is hire a management team and develop a mission statement, come up with the name of the company, and strategy where I want the company to go and how to get there. “The mission, goals, and strategies must be compatible and integrated to reflect a clear sense of identity and purpose for the organization” (Parnell, 2008). I would use the differentiation strategy (no focus) because this strategy tries to satisfy all their customers by having a name and slogan that will set them apart from their competition. This strategy talks about focusing on speedy delivery; this will set a company apart from the other freight companies if they are able to prove they have deliveries that are faster than the competition. Timing

Prewriting- see what your audience is so you written appropriately for that audience. Use the right words and tone.

The global economic change has influenced the buying behavior of people around the world. Understanding and meeting the needs of the customer better than the competition is the most important aspect of marketing. For a company like AT&T to achieve this goal, it must first identify its target market. The best way to define the target market is through segmentation. This paper will provide in detail the researched information regarding the marketing plan as it relates to AT&T. Ideas and information consists of the segmentation criteria, target market, and the current competition. Finding out how these factors impact

1, From the reading assignment “Improving Sentence Clarity” I choose the writing tip “Go from old to new”

The Sono-Stick’s strengths are to replace the current CD-Stereos we have in our vehicles. Rather than a CD player, it would read storable static memory cards, like the ones in cameras and cell phone. Currently consumers are carrying around cables and external speakers because they can 't find the needed connections. The Sono-Stick would solve that problem with its small size and fast data transfer speed. The Sono-Stick’s weaknesses may be the size. It can easily be misplaced.

The customer analysis segment of the marketing plan provides for a description of the consumer base. This entails a detailed analysis of the customers who are most likely to buy your product. Typically, this analysis consists of information related to the purchasing habits of the customers as well as data on the characteristics of consumers such as age, gender, lifestyle, and income. These consumer characteristics will be used to divide, or ”segment” the market, allowing for more direct access and further analysis.

The article on the topic of ”Style in Writing” is helpful; define the purpose, conciseness of the topic, specific examples that support the topic. This will draw the audience attention to the importance of proper writing. In addition, did a good job listing tips to avoid possible problem and solution that will improve the style in writing.

Make sure that it is clear whom or what a pronoun refers to. Sometimes you will need to rewrite a

Throughout the past few weeks, each member has taken on assignments geared towards specific sections of the marketing plan, and the tasks given by our CBO. We have used our sessions to collaborate on ideas for each task in the marketing plan. Each member has dedicated their time and efforts outside of the video sessions to ensure the project is completed to the best of our abilities.

Once the analysis has been evaluated, there have some key factors that used for marketing planning.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.