Introduction
Branding and marketing is the most important part in the business. Marketing goods correctly can take time and a lot of work. If the goods are marketed the wrong way it will affect the brand tremendously. Marketing works hand to hand with brand, without one another the business wont exist. Branding gives a great meaning to the business and people remember your business name by branding. This is why, it is important to have and build a great brand name. You can have a great brand name and reputation, but it takes only one unhappy customer to ruin you and your brand name. Companies build brands using memorable names, symbols such as logos and other images and phrases. Catchy slogans, for instance, sometimes become strongly connected to your brand so that people easily recall the brand from hearing the slogan (Branding & Other Marketing Concepts).
Argument
Kevin Roberts and Naomi Klein are new in business and having disagreement in positioning and building their brand. They make and sell high fashion dress and shoes. They have high end clients who are willing to pay a lot of money for custom designer clothing. Kevin wants to market and sell everything for higher price and market only rich people. Naomi wants to market everything affordable and sell it to middle to high class clients. They are having an argument and can’t decide what to do. They hired me to advise them and help them with their problem.
Analysis
Customers prefer to shop with brands they feel
Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.
According to her, marketing helping companies build a formal brand of a company which will lead consumers to get use to the company and build a good relationship with it. During the late 19th and early 20th century, the main focus was on advertising new products, and because of mass production, companies would create similar products resulting in companies competing for consumers. Furthermore, she discusses that the concept of branding had be relevant in the early 1880, and nowadays selling an image or lifestyle is crucial for a firm (2000). Though Klein backs up her claim by using exams from the mid and late 20th century, they are still very relevant today. Branding is much more important than advertising. No longer are advertisements found allover the place, instead if a consumer knows a brand, they are more likely to remain faithful to that brand. Brands still create familiarity and emotional ties between consumers and companies. Overall, it is evident that the brand is more important than the product (Klein,
Brand strategy is of upmost importance when it comes to customer visualizing a company. Branding is critical to the company as well as the product. The company brand embodies what the company is about,including the product (Hatline, M.D. & Ferrel, O.C., 2014). Branding provides the company with leverage when it tries to enter new markets Whether that be new locations or new product offerings (Douglas, S. P., Craig, C. S., & Nijssen, E. J., 2001).
Many successful companies use essential marketing tools. Branding is one of the most important. Marketing is another tool that is paramount to a brand’s success and stimulates consumer demand of product. Branding has a powerful influence on the manner of which people perceive how companies spend each and every year to develop a brand’s image, shines light on the significance of branding. The influence branding has created impacts everything about the product.
Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.
Branding has become the key concept of marketing strategies. Brand is the name of firm, products, services, and above all, it is coherent with the firm’s image from
Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.
Branding is the identity of a specific product or service by which consumer immediately associate with. Brands can be identified by the name, logo, slogan, or design of the company who owns the idea or image. Therefore branding is when that particular idea or image is advertised in a manner that more and more people are aware of that company providing its goods or services making them different yet selling the same type of product in the market. Promoting and advertising own brand in the market not only attracts more customers but also builds a good reputations and a set of standards to which the company should try to maintain.
The core success of a business lies in its marketing strategy. Most aspects of your business depend on prosperous marketing techniques. The overall marketing includes advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers and the ability to keep a loyal customer base. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crack and companies may have to close or partner with other companies. With a good logo, a great marketing team and nowadays a good website your business could have longevity in today’s economy.
Common necessities and desires have created a competitive nature in the corporate world. Marketing allows companies to face that competition by creating strategic advantages via touch points. These touch points are made to give targeted consumers exposure to companies and their products on multiple platforms such as; store visits, websites, newspapers, magazines, and social networks. Marketers hope that this exposure help consumers to choose their company’s product over other company’s similar products. The online mattress retailer Saatva has made a strong marketing campaign and strategy plan.
Brand identity is a very important part of a business. Brand identity is the impression in the consumer’s mind of a brands total personality. The brand personality is the image the company wants to convey through the different outlets like logo, name, catch phrases and so on. Having your brand be successful and well known is huge in the aspect of other products your company may offer.Peak spends a lot on advertising and promotional ventures. This
Rebranding is omnipresent in branding practice for marketers to accomplish such goals. It has drawn deep attention and interest among the business practitioners together with academic researchers (Gregory, 1999 & Wu, 2010). There are a handful of examples of big corporations rebranding themselves, from luxury brands such as Harley-Davidson which turn from almost went bankrupt to the most reliable motorcycle brand; to Google who hold 68.75 percent of the global search engine pie, which has renamed itself after BackRub in 1996 (Aquino, 2011).
There is a large array of theories and rules of branding in marketing literature however not all are connected to music festivals. Branding of music festivals is a comparatively new area of marketing as a result of branding being associated with consumer goods (Esu & Arrey, 2009). However with the increase in events, branding is becoming a mu7ch more significant marketing tool. It is not only beneficial for the partnership between festivals and brands but proper branding can create a major impact for the region it is held, commonly referred to as the destination. Since use of the words ‘brand’ and ‘branding’ are now commonplace within the English language, it is sensible to offer a brief explanation of their meaning. Branding is defined differently in many literatures however the most common definition could be considered that of The American Marketing Association as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. However in the way I seek to use the term branding, is between that of Seth Godin “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another” and Al Ries “A brand is a singular idea or concept that you own inside the mind of a prospect” definitions. In order to understand re-branding music festivals in Turkey the three components must be analyzed.
Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.
Traditional ways of marketing and branding, which were based on researches of consumer behavior, had become a common sense for enterprises, stores and even every individual. However, this phenomenon has made the market once again become strongly competitive. Under this circumstance, companies start to focus on finding new ways to attract consumers to keep themself survive in the market. In recent days, more and more researches had focused on how human senses affect consumers’ behavior. Coffee industry is one of the most significant industries that have tense connection with senses since its product, coffee, has strong ability to stimulate smelling sensation.