Marketing Mix : The Marketing Strategy

Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P's to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights and cardio equipment. This allows people with busy lifestyles to workout whenever they have time. Anytime Fitness also offers a very good pricing plan for individuals and families.

After a need is uncovered and a price is set, the next step in the marketing mix is deciding where to market the product. This is refereed to as place or distribution.

Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are close to being the same thing. The 4 Ps of marketing mix are product, place, price, and promotion. Each component of the marketing mix has some type of importance and are given an equal abundance of importance. In the marketing mix the customer is the

The portion of Strabucks marketing is reflecting the social aspects of their customers, while the other portion is focused on rebranding of their locations. Starbuck 's marketing mix(4P 's) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing.

Marketing mix is a mix of options and variables that a marketer has to design his proposition. The four Ps, as they are known, of the marketing mix are Product, Price, Place and Promotion. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries.

Marketers, in order to bring out desired responses from their target markets, use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product, price, place and promotion. (McGraw-Hill/Irwin, 2002) The 4Ps are the ideas to take into account while marketing a product. They constitute the root of the marketing mix. In order to efficiently market a product, it is therefore imperative to get an optimally correct mix of the 4Ps. In an ideal situation, if a company is able to plan a promotion for the right product, at the right

This paper discusses the marketing mix. The writer explains the four p’s that make up the marketing mix in order to market a product or service. The writer also applies the marketing mix to a new model smartphone provided by Samsung. The marketing mix reveals what is most important in marketing the product in order for the marketer to make successful decisions for marketing the product. Once the marketing mix is applied, the marketer will understand what is best to get their product on the market. This paper discusses the importance of each marketing element to give a clear understanding for what is the correct way to gather smart

A marketing mix helps an organization simplify the process and help marketing managers make decisions. The marketing mix is composed of four elements: product, place, promotion, and price (also known as the four Ps). The purpose of the marketing mix is to

Marketing Mix is the set of tactical marketing tools that can be blended by an organization to establish strong positioning in the targeted market. An effective marketing program blends each marketing mix element into an integrated marketing program designed to achieve the company’s marketing objectives by delivering values to consumers. [1]

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand’s offer, and is often associated with the 4Ps (price, product, place and promotion) in service marketing. In the 1990s, the concept of 4Cs was introduced as a more customer-driven replacement of 4Ps. There are two theories based on 4Cs (consumer, cost,

“The marketing mix is the set of tactical marketing tools that the firm blends to produce the response it wants in the target market. It consists of everything the firm can do to influence the demand for its products” (Kotler et al., 2013, p.53). Its main characteristics can be categorised into a 4Ps framework.

Marketing management is a process of planning and executing the conception, promotion, pricing and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is a process which involves analysis, planning and implementation. It also involves the control of goods, services and ideas. The goal of marketing management is to provide satisfaction for parties involved. Marketing management’s task is to influence the timing, level and composition of demand in a way that will help the organization to achieve their objectives.

The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http://www.quickmba.com/marketing/mix/ advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingrediThe 4 P’s of Marketing ents into the four categories that today are known

• Place: This marketing mix tool refers to distribution. It stands for various activities the company undertakes to make the product easily available and accessible to target customers. It includes deciding on identify, recruit, and link various middlemen and marketing facilitators so that products are efficiently supplied to the target

A company has to analyze which are the customers ' needs in order to design the best product or service that satisfies these needs. This is the task of marketing. If the business wants to know which are the strategies more suitable to put this product or service in the market, it uses the instruments of marketing mix (or controllable variables).