Marketing Communication : Marketing Mix Essay

Identify consumer priorities, needs and preferences. In what ways do they impact the marketing mix.

The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.

Domino’s banned video cameras in the stores. The following days, Domino’s did not advertise sandwiches shown in the videos, it featured other items instead. Domino’s pizza didn’t stop here; it learned from this experience and developed ways to improve its customer relationship. Domino’s spent months getting feedback from surveys and focus groups, and decided it needed an entire product renovation. In addition, the company introduced the “Domino's Pizza Tracker”, to improve transparency, allowing customers to place their orders online and track them. Customers are even told exactly when their pizza is put into the oven. It also allows customers to see when your order is being prepped, baked and sent out for delivery. It also created “The Pizza Turnaround” campaign to market their new pizza. Domino’s showed social media feedback on a billboard in Times Square, asked people to snap pictures of their pizza, and even created an innovation hub. The comments were filtered for bad language and appropriateness, but not for sentiment and put on the billboards. They were picked from Domino’s pizza tracker, which lets you follow your order. And it worked. Sales increased by 14% in that first quarter and profits doubled

These system provides domino’s a competitive advantage and by the help of these system they improve their business so well i.e.

Braaap has four main distinct components in its marketing mix. These four components are super lite, kids, road and electronic. The four different components of marketing mix serve different needs of different groups of targeted customers.

The main key characteristic of this organisation is dirt bike, high significant for “racing”. Their significance to the market is metal test, customises, designed in Australia and having franchise.

A product is what the consumer purchases and makes use of it. The strength of products is direct correlation to willing to buy. Higher quality of products would cause the higher demand rather than poor quality. At Braaap, the bike is known as the best bike. Therefore, it is attracted the consumers to come and purchase especially the loyal customers who love in this sport.

When consumers speak of Domino’s pizza, they will just think of the high-quality service. Most of them would ignore their attractive and quality offering. Although the

What is the marketing mix? Professor Jerome McCarthy coined this term which breaks down into four separate parts: product, price, place, and promotion, better known as the four P’s of marketing. Some experts feel this early 60’s mentality is a little archaic and should reflect societies other factors. Today’s marketers feel there are two important P’s that have been overlooked, or intentionally ignored, and they are politics and public opinion.

This is not a descriptive assignment and will expect you to follow current affairs and drawing on literary discussions, examine and evaluate current affairs and their affect on the business of your choice.

For many years Domino’s has been a leader in customer- centricity. They constantly make an effort to improve the experiences of their customers. In many ways Domino’s has already touched upon the best ways to improve customer centricity. They have established transparency, customer engagement, as well as acting on instantly actionable leanings about their customers. One thing they could re-visit is making customers apart of the decision making process. Similar to the Ultimate Delivery Vehicle collaboration, Domino’s should host more competitions or open addition discussions on twitter, facebook, and other social-media sites about minor improvements such as new-toppings. If they allow customers to play a more active role in deciding the next best thing for the company it would improve their already good customer centricity.

Pizza Hut has long been known for their ability to continually offer innovative products for their customers. Even with small beginnings, Pizza Hut has proven themselves through quality food, product expansion, and customer satisfaction as one of the top leading brands. As part of the Yum! Group of restaurants, Pizza Hut as grown and expanded both domestically and internationally. As a world recognized name, Pizza Hut has dominated with their original style of pizzas. To expand even further, the introduction of a new type of pizza is suggested. To answer the age old question of “Pizza or Chinese for dinner?” this proposal offers the new Chinese Supreme

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

Domino’s Pizza is the second largest franchised pizza chain in the U.S.A. Tom Monaghan and his brother James Monaghan bought a small Michigan Pizzeria called Dominick’s in 1960. The Headquarter office of Domino’s Pizza located at Domino’s Farms Office Park in Ann Arbor, Michigan, United States. By late seventies, there were over 200 franchise pizza businesses in the States and further the business is ready to go at international level. In 1983, Domino’s Pizza opened its first international entry in Winnipeg, Canada. Later in the same year Domino’s corporate history was begin in Brisbane, Australia. One thousand stores opened in the year 1983. (Domino's Pizza, NA).

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza