Marketing C212
Suzanne Arciga
6/2/2016
A1. New Products and Services
Mary Kay was started in Dallas, Texas, with only five products. The entrepreneur, Mary Kay Ash, biggest dream was to transform; inspirer and help women obtain success.
Currently Mary Kay offers more than 200 premium products. The product assortments are innovative skin care, tantalizing makeup and unforgettable fragrances.
Mary Kay is currently available in 35 markets on five continents worldwide and sales of Mary Kay are about $4 billion in wholesale sales worldwide.
Subsequently since 1990, Mary Kay Inc. has experienced substantial growth, opening in more than 20 new markets around the world.
In June 2007 there was talk about a corporation by the name
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The store doesn’t need to be hung, but big enough to display all of the affordable Skin Care products based off the average income of Costa Rica monthly income. So, the products are affordable and customers are committed purchasers.
Government Research clearly acknowledges that skin care regiments are important for overall skin care approaches as follows:
Because of findings as such; the overall collagen content per unit area of the skin surface is known to decline approximately 1%/year www.tandfonline.com , is why now more than ever consumers are buying at an alarming rate.
Also, three primary structural components of the dermis, collagen, elastin and GAGs have been the subjects of the majority of anti-aging research and efforts for aesthetic-anti-aging strategies pertaining to the skin, from “anti-wrinkle creams” to various filling agents.
Healthy and functioning skin barrier is important protector against dehydration, penetration of various microorganisms, allergens, irritants, reactive oxygen species and radiation. The skin barrier may be specifically adjusted to allow penetration. For this reason daily skin care may increase skin regeneration, elasticity, smoothness, and thus temporarily change the skin condition.
Personal Interviews are a way to get in-depth and comprehensive information. When asked about
Mary Kay offers chinese woman business opportunities and work options. Allow women to work either full-time or part-time. Offers revenue for advancement then successful promoters may become business consultants and chief business consultants
Retinol is the most common ingredient found in anti aging products. The antioxidants in retinol reduce the formation of free radicals that lead to cell damage. Hydroxy acids may be used in alpha, beta or poly compounds to provide a smooth exfoliation during the application of serums and creams to remove dead cells and help the skin to breath. CoenzymeQ10 in anti aging creams is suitable for under eye skin wrinkles and dark patches. It also prevents the damage from sunrays.
One of the major points people need to understand before they can treat skin integrity is which patients are at more of a risk for Pressure Ulcers or skin breakdown. According to the journal “Treatment of skin Tears”, the thinning of the epidermis occurs after the age of seventy years (Jones, 2010)”. Skin breakdowns are more prevalent in elderly
Kroger companies have many lines of business. One of the most selling business would be fuel with 1439 fuel centers in 35 States. Kroger also has pharmacies which are another large line of business with around 181 million prescription filled. Kroger also owns around 324 jewelry stores and 787 convenience stores. Kroger's line of business varies from state to state they are also under two dozen banners. Kroger can sell meat, seafood, bakery grocery store or you can walk into a jewelry store owned by Kroger. The line of business varies store to store also.
For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.
(+): Emollients containing particular combinations of lipids that are normally present in the stratum corneum (e.g. cholesterol, fatty acids, ceramides) may optimize barrier repair;
The loss of these major components affects the beauty and health of the skin. Aging is caused by inability to self-maintain and rejuvenate by the skin. Purest Skin care anti-aging solution works by enhancing the repair of collagen and strengthening the skin. It also protects the body from both internal and external damage.
In 2013, an anti-wrinkle cream that’s made from bee venom which is clinically proved to halt the damaging effects of menopause on the face was all the rage. Thought it was originally made by the Korean government, it didn’t stop the Royal Family or our favorite celebrities from using it. This is anti-wrinkle cream works by fooling the skin into thinking it has been stung with a toxin melittin, the protein toxic in bee venom, which causes the body to direct blood towards the area and stimulate production of collagen and elastin. Collagen is meant to strengthen the body tissues while the elastin is the protein that helps the skin remain taut and bounce back into shape. There were multiple studies done in Britain involving 14 women ages 50-59
The Company currently offers over 6,000 products in these product categories. During fiscal 2000, the Company increased its store count by approximately 15%, with the addition of 47 new stores, including nine small-market stores and, as of December 2000, was operating more than 400 stores in 41 states. The Company anticipates opening approximately 60 stores in fiscal 2001.
Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.
We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.
H&M became one of the biggest worldwide leading fashion retailers. Until Year 2010, H&M has around 2,000 stores in 37 markets (Data from H&M-US Website). Details of market overview of H&M can be referred to Appendix I.
Christian Dior, Bobby Brown and Shu Uemura are the leaders at the high-end of the cosmetics market. There are some domestic brands in the medium-priced levels, but foreign brands are still dominant overall. An increasing number of local brands, for example FORTE, have entered the market and are performing very well with strong promotional campaigns. 2.2 Marketing Strategies
The reason for men’s skincare growing market is due to the widespread of ongoing culture, various marketing of men’s products, and the desire to maintain youthfulness due to the stress or pressure at work which may drive their skin to darker or lower tone and looks less energetic
Further on, a great deal of interest in the anti-oxidants has been shown. A lot of studies have been done which show that protecting the skin can delay the onset of aging. The SUVIMAX studies in France showed that the use of anti-oxidants on the skin slows down the aging process. It is also possible to reduce lines and improve skin firmness.