Is Personalized Marketing The Future Of Customer Product

In the past business focused only in targeting one type of customer. Now change in the customer buying behavior is inevitable. To be able to succeed companies need to constantly change their target since the buying behavior of customers sways every year. (Docters, 1997)

Understanding your customers’ needs and desires, opens new doors to personalizing brand messages and adjusting product

The digital age has placed the power firmly in the consumer’s hands and also provided the means for those demands to be met. Modern day companies including car producers such as Ford create products based on the individual customer’s requirements. The colour, size, additional features and tyres can all be selected in advance, before the design is sent to the place of manufacture. Just in time production methods mean that this process can happen with immense speed and the customised product can be ready to drive within a matter of hours. This alteration in consumer buying patterns means that now instead of selling an individual product, advertisers are conveying a lifestyle and ideal for consumers to aspire to. The individualisation people feel through digital means that there is a far greater desire to convey a sense of self. After all, as the world gets bigger, it becomes harder to stand out from the crowd. Many brand’s strategies have fed from this insight in the past and through shared aspirations, values and style, create loyalty to the products, which become status symbols. Social media and blogs in particular, feed this ever increasing approach to advertising.

Today, brands play a bigger role in our lives than ever before. They’re texting us, tweeting us, and occasionally even insulting us. The ways brands interact with consumers has evolved, and so have shoppers’ expectations. Consumers have come to expect a higher

But those elders who do jobs and other professional activities they don’t have time to survey the market for the product, so those professional also attracted towards e-marketing. Developed countries highly prefer e-marketing because they highly do massive research before buying anything so that’s why the online marketing help to analyze the best product or services for themselves. As we all know that technology gives the power to survey about that product or services which they willing to buy before final purchase. Social media marketing highly effect consumer’s perception for buying particular products or services. Today’s consumers are highly effected by e-marketing mostly rather than TV or Newspaper advertisement. Social media marketing help companies to gather potential customers of their particular products or services. In past years, through survey we found out that today’s customers are mostly watched advertisement on mobile, Whatsapp, Facebook, twitter, YouTube etc. As we all know that online shopping and advertisement are growing too fast in nowadays market, the industries and business are highly focusing now on e-marketing advertisement rather than

When examined historically, relationship marketing and customer relationship management have been two central essentials in marketing strategy in the past decades. “Customer Relationship Management” term originated at the beginning of the 20th century when the concept of marketing shifted from transactional to relational. The shift toward this more personal marketing approach has been stemmed from the increased demand for attention of consumers who want to ensure that the brands they choose not only offer and sell products or services, but they sincerely care about them. This emotional demand caused companies to act accordingly and thus human-like brand communication systems and relationship marketing strategies which try to understand and answer customers more deeply and carefully started to occur. Brands started to emphasize the real human beings behind their logos, pay the attention what their customers need and display human-like humour and intelligence in the way they communicate with their customers to get ahead and compete in the market. Being “friends” with the customers and providing every necessary information and support for them on different social media accounts regularly became one of the key success factors for companies today.

Also, social media can serve as brand evaluation forums where consumers evaluate the quality of the product or service by referring to other consumer’s review (Dwyer, 2007). So the brands need to handle UGC or all kind of conversation with consumers on social media platforms with care. If they are failure then the brand image will be damaged and destroyed and it would be very hard for them to rebuild the confident and brand

If consumers are demanding something new or suggesting an idea to improve the product then the entrepreneur must take it into consideration. Entrepreneurs looking forward to increase their sales always pay close attention to their consumers’ needs.

All of those company did well they have their own strength and also their own royalty customer. Therefore, new media is a way for the Sushi Zanmai to attract customer to compete with the other kaiten sushi restaurant. According to the Corinne (2013),The Chief Marketing Officers (CMOs) has mention that a business who do not know the potential of the social media will be left behind due to they lack of customer interaction and also customer retention in their business. Consumer and the company’s sales prospects have a various kind of interactive across the multiple touch point in this interactive economy. In this era, customer are always the most important, they expect the organization provide them the thing they want. So that social media have become the platform for customer engagement. Customers are truly engaged when they feel known and this is what the best use of social media can achieve. So, to improve the reputation of Sushi Zanmai, social media is one of the tools that can’t lack of. Sushi Zanmai come out with Facebook and twitter to interact with the public. Due to social media is the platform for them to deal with customer. Moreover, according to Tood (2013), social media is a new ways for food and beverage company to interact with their consumer. Sushi Zanmai use facebook and twitter to keep connect with their customer by provide information of company to the customer and provide a feedback column for their customer to give feedback such as dissatisfied or satisfaction about their products in order to improve their own company and maintain their reputation. According to Thorsten (2010), by using new media, a company can communicate with the consumer, measure their communication by knowing their related purchase behavior. Thus, in this

The generation Z (1996-2010) has an enormous impact on today’s market. This generation makes up to 23% of the U.S. population. With the growing trend of technology and healthy lifestyle, the generation Z are naturally attracted towards a more innovative and healthy product.

Customer service has become an important part of business for a number of reasons. Nowadays, customers have numerous choice of selection where they will buy product/ service based on their needs; therefore customer service is importance to build up customers’ loyalty and their returns. It is difficult for any organisation survive without customer service as there are no one to create connection between organisations and customers, handle payments or answer questions from prospective customers. Social media customer service grows fasted and strongest in customer service department. The strategy is not only answer questions and complaining from customers by using social media network; such as Facebook, Tweeter, Youtube, Blog, but also to create a strong faster connection between organisation and customers. According to the recent Social Media Customer Service Report conducted by TNS, surveyed more than 1,000 UK consumers and found that 57% of consumers preferred to search online to solve their customer issues then using traditional ways to interact with customer service department such as calling or email. Some in respond to this social customer service trends, some companies quickly create their pages for social customer service on Facebook, Tweet as well as the resources to be quickly and efficiently respond to customers. Online fashion companies is a leader in provide online customer service; for example, ASOS, Zara, Boohoo, they provide their Facebook,

The marketing strategy of branding is not a new concept. A company’s brand is not a logo, or a tag line, but rather the relationship it has with its customer base, it is in essence not how a company defines itself – but how the public defines it. With every interaction and every customer touch point a business shapes its brand identity, and participants in this exchange are known as a brand community. Where the development and monetization of the internet have allowed businesses to expand into new forms of customer engagement, these types of online interactions can be the deciding factor in a consumer’s ultimate decision to purchase and/or become brand ambassadors. Through research on business’ social media strategies, cultivating online communities and curating content via corporate websites and paid advertising I hope to discover how this type of business to consumer communication supports and replacement to the in-person shopping experience. Additionally, how these types of communications weigh against a consumers ultimate decision to purchase, focusing how these online communications is utilized as a means to expand consumer brand interaction

The objective of this study is to create an understanding what is the role of social media in customer

The difference between the traditional and customer solution is the emphasis placed on the consumers’ wants and needs. This change is closely aligned with the gradual move away mass production markets described by Wolf (1998) through to the personalised and customised markets of today. Although this now consumer oriented marketing is based on winning each customer individually it could be argued that all that is happening is the 4Ps are being ‘individualised’. It is the modern technology advances that have driven the customers’ needs and ultimately suppliers have had to match this by stretching the bounds of the generally internally oriented 4Ps (Bennett, 1997).

Online brand managers should indentify this as an opportunity to make use to these media to create a brand identity among the target group of customers. Advent of social networking sites has increased helped the brands which promote online to reach to a larger audience. Two way communication process in the online media has helped the customers also to find solution to their queries and to get valuable opinions and reviews about certain products which they are looking for.