Bsbmg413a Promotional Activities

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

P5) Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.

Explain the role of promotion within the marketing mix for a selected product or service.

The requirement to generate awareness, not only about the company, but for the industry as a whole.

The products that people buy are promoted to bring in new consumers. Promotion requires an organization to have a lot of time. Also a promotion should be clear and t o the point.

Advertising – Advertising is a form of promotion; there are various methods firms use, such as: T.V adverts, radio ads, billboards around town, leaflets given out in the street e.t.c. It’s the way firms get the knowledge that their product is around out there.

Advertising, defined by http://www.entrepreneur.com/ is, To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices. Advertising can come in several shapes and sizes. It can be auditory or visual. However, any good advertising company must use a variety of mediums for promotion. The Croswell Opera House is a great example of this. Recently, The Croswell Opera House presented the Croswell Christmas Spectacular. They used four different types of advertising.

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

An advertisement is a way for a person or group of people to market themselves or a product to other people. An advertisement can be as small as a pin with someone’s name on it or as big as a one-minute commercial during the Super Bowl. In ancient Egypt advertisements were made using papyrus and posted at markets. Fast forward 3,000 years and advertisements are still a large aspect of human life. With new technology, the world advertisement has grown. It is no longer a poster on the wall. Every day people view

Advertising is the first element of the promotional mix. Advertising can come in many different forms, from multimillion dollar campaigns to newspaper advertisements. Traditional media advertisement is the most commonly used form and happens to be the most effective way to reach consumers. Examples of traditional media advertisement are television commercials, newspaper, billboards, radio, and magazines. Technology

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.

The significance of this is that awareness may have direct bearing on consumer purchase behaviours, promotion and recommendations of the company, improved perception and loyalty, translating into increased revenue share.