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How To Manipulate Cognitive Dissonance

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If one is trying to pull a thought or feeling in closer, or push it away, they may be attempting to manipulate their cognitive dissonance. If one knows that they are not happy with their actions, they can dilute that feeling of cognitive dissonance by decreasing the negative or enhancing the positive attitudes about it (Smith & Mackie, n.d.). One might be a smoker for instance, and know that smoking is bad for them, but continue smoking anyway. A perception of a clash of unsuitable elements is a way to describe the way one feels when their actions and beliefs are at odds (McLeod, 2014). So, if one is unhappy about the things they do because they do not match what they think they should do, they will be said to be experiencing cognitive dissonance.

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