Dollar General (A)

nearly $260 billion in sales, managed over 5,000 stores in 10 countries, and employed over 1.5 million

In early 1960 Dayton Department Store Company decides to launch a new discount chain store. They announced that “the new store, will combine the best of the fashion world with the best of the discount world, a quality store with quality merchandise at discount prices, and a discount supermarket… 75 departments in all.” (Target, 2016)

Many penny supporters think there is not an inflation with the economy. The cent doesn't buy anything in today's market. It is merely a token used to make odd change during cash purchases. The customer may have to use the, "Leave a penny, take a penny" bowl next to the cash register for correcting the balance. The penny can be put back into the bowl if the customer doesn't accept the return of pennies. It is neater than throwing them on the ground

This is why people think we should keep the penny. First of all, customers benefit from having a low-denomination coin. If we get rid of the penny it would make goods more expensive. Charities raise a lot of money from pennies. Also, 75 percent of America thinks

Nickels cost about 6.20 cents to make. According to the spruce.com, making each Nickel cost about 0.60 cents more than making each penny. If we get rid of the penny and start using the nickel for the lowest cent we would always get change back if the cost would be what you by is $2.11 we would not be able to pay with a penny.

Historically, J. C. Penney’s strength had been communicating the relationship between quality and value, in a way that the customer could understand. J. C. Penney lost this connection when we

Throughout American history, the United States Mint has coined several denominations that would now be considered “odd” or “strange” by the general public: half cent, two cent, three cent, half dime, twenty cent, quarter eagle, three dollar, half eagle, eagle, and double eagle. At the time, however, many of these were seen in everyday circulation, a completely normal denomination. Each of them had a purpose behind its inception and a practical use after mintage. For example, the two cent piece was coined during and after the American Civil War to address the shortage of small denomination coinage. The three cent piece was minted to make purchasing postage more convenient, which was priced at three cents at the time. One of these denominations stands out from the rest: the twenty cent piece. It holds the honor of being the shortest lived circulation denomination in United States history. This, however, should not come as a surprise; the denomination was doomed from the beginning.

The penny has been in America's monetary system for several decades and ingrained itself in everyday life. Now, there is currently an ongoing debate that may threaten the position of the penny. While the thought may seem ridiculous, the issues surrounding the topic hold a greater influence than perceived. A majority of the arguments revolves around how actions taken towards the penny will affect American consumers. For consumers to develop more educated opinions in regards to the minting of the penny, it is necessary to have more information. There are many aspects, such as the fact that other countries have adapted a penniless system, that may persuade the average consumer to think twice about their standings with the penny.

Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8, 2012

At this specific time, the economy was coming out of Great Recession. JC Penney sales continued to decline like melted off ice cream falling off an ice cream cone. JCP’s should have stopped their bad marketing train years ago. Based off of personal experiences their merchandise was cheap, fall apart cheap up until the point where I repeatedly kicked myself for making such horrible purchases. I used to shop at JC Penney a lot, but the t-shirts didn’t survive washings; cheap China stuff people tend to shy away from.

The Dollar Tree brand of stores has been around since 1986, when Douglas Perry, Macon Brock, and Ray Compton founded the chain as a compliment to their other business, K & K Toys (Parnell, 2014). Through the years, Dollar Tree has acquired several different dollar store and low-end retail chains to grow their business to over 4000 stores (Shetty, 2010). One of the first and most strategic moves that the company made was to shift away from carrying closeout merchandise and to become more of a traditional variety store with a wide variety of basic goods all priced at a dollar or less. To accomplish this change, the chain had to discontinue their current purchasing strategies and had to begin buying directly from manufacturers to change the type of merchandise that they had available for consumers. The second major strategic move involved changing the location of where stores are usually located. Up until this point, the stores had been being in enclosed malls. With this change,

Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.

Nordstrom’s Rack, which has 167 stories at the end of this year, will add an additional 25 stores in 2017. This is certainly a sign that fashion customers are continuing to endorse that company’s low priced effort. They scoop up fashion merchandise, especially shoes, at very discounted prices. Neiman Marcus is now expanding their Last Call stores to compete more aggressively with The Rack.

At 4:30 p.m. on December 6, 2010, Meredith Collins, VP of Marketing for Reed Supermarkets, walked down the sidewalk of the 10-store strip mall that housed Reed’s Westgate Plaza branch in Columbus, Ohio. Collins didn’t shop; instead she took mental notes about store traffic, first at the Reed store and then at an indirect but increasingly worrisome kind of competitor—a dollar store. The Reed was predictably well lit and inviting, and Collins could see three registers open and two or three customers in line at each. “Not too bad” she thought, “but not what I would hope for at this time of day, this close to the holidays.” She’d felt the same way at two other Reeds

Wal-Mart’s primary competition in US includes department stores of the likes of Target and Kmart. Costco offers competition to Sam Club format of Wal-Mart. In niche small markets, dollar stores are offering strong competition to Wal-Mart.