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Case Study: The Innov8

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What kind of applications are described in this case? What business functions do they support? Answer: The Innov8 was made as replacement for ERP (Enterprise Resource Planning)- is the main application of Mashaweer company which includes: Mashaweer Server - centralized application that manages the following elements: Orders,routes,clients,packages tracking, contracts, call center, satellite offices, representatives, cash transactions and expenses tracking for representatives and satellite offices, asset tracking of vehicles, which supports administrative and operational management work process. Mashaweer API(Application Programmer’s Interface) - method of integrating ordering system with third parties, which is focusing on automating their delivery system and integrating with CRM/dispatching system, which supports logistics department, which stands for meeting requirements of customers. Mashaweer PDA client (Personal Digital Assistants) - which is charge of order items progress tracking , collection of order fees, against a printed invoice,packaging handling, messaging, cash and expenses tracking. Also it includes GPS navigation …show more content…

In case that they will keep follow these strategies and adapt them to any unpredictable cases if necessary. Another important moment is equipment importance. Now they have 130 motorcycles units and 10 cars. In case, they are expanding their company they should take into account, that the sum of errands will be much higher, so they may face the lack of equipment problem. Expanding of Call Center will increase in income and sustain the market share. By moving their operations online, it will affect on utilization of Call Center to fulfill other market strategies. Refer to customer intimacy the Mashaweer company has huge opportunity to succeed within Egypt, the customer loyalty will benefit in this

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