This case study examines the experience of a freshly promoted sales person to be a Sales Manager at an international high-tech flower supply company called Color-Tech Green House International. The company grew to become one of the biggest companies in the Western hemisphere. It has various main branches in U.S. cities such as Phoenix, Arizona; San Diego, California; and Columbia, South Carolina. Furthermore, it had agreements to distribute its region-specific and seasonal plants in northern cities to expand its sales to a wider customer base (Booth & Cates, 2012).
However, Color-Tech faced challenges on the market, for example, aggressive competition and declining sales. Moreover, the demand for flowers was very low. As a result, Color-Tech
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According to Paauwe & Williams (2001), sharing information and communicating have been considered the life blood of middle management. They are the pins linking the top management with the rest of the company and guiding the information flow through the organization. Furthermore, to successfully achieve organization goals or objectives, management has to establish effective communication channels through all management levels (Whetten & Cameron, 2005). In contrast, in this case there was inefficient communication between the middle manager (Beth Campbell) and the first-line manager (Richardson) in the Phoenix office, and the middle manager did not give the first-line manager clear instructions and guidelines about her new job. Even more, Richardson had not been introduced to her team officially and had not been given proper instruction about her paperwork and reports. As a result, Richardson failed to convey the organizations goals to her team and complete her sales reports on time. In addition, Richardson did not arrange for her first meeting in a professional manner, because she did not send out invitations in advance and she gave a short speech without identifying her roles and responsibilities (Booth & Cates,
Communication is one of the most important parts of any relationship. Business relationships are no different. Having effective business communication or not having effective business communication can positively or negatively impact the success of an entire organization. Unfortunately, there are many barriers that can obstruct effective business communication. Those barriers come in four different categories. Those categories are personal barriers, physical barriers, sematic barriers and process barriers. A manager must know how to work around the communication barriers and use his or her communication skills to keep business operations going smoothly and to make improvements to the
During the conversation between Ron Davis – the relatively new general manager of the machine tooling group at Parker Manufacturing and Mike – a plant manager who reported to Ron, Ron had violated some principles of supportive communication and supportive listening. First of all, Ron had violated Descriptive and Problem-Oriented principles. For example, Ron expressed his thinking and opinion about what Mike did and stated Mike’s personalities: “I think you’re too chummy with some of your female personnel” or “I think you’re creating a substandard impression by not wearing a tie” and “Having things in
While working for the department, it became very apparent that the practices and management style of the Department Director significantly affected the culture and daily activities of the individual sections under his leadership. First, he would set objectives and standards for the individual sections. These objectives usually looked good on paper but were often unrealistic when applied to daily operations. These lofty ideals, set as goals to middle management, seemed overwhelming and out of touch with the reality of hands on field operations. As a result, middle management would frequently choose to either change or completely disregard the given directives. This disconnect in the chain of command would often cause confusion and inconsistencies at the operations level. Additionally, lack of follow-up meant the Department Director assumed his set objectives were being carried out while lower level employees remained uninformed.
After the firing of the Executive Director, turmoil ensued. “We had to have a conference call of 600 people,” Voller stated. Citing key figures that were meeting and the “mess” that ensued, Voller claimed, “It was the reason for several of the resignations that occurred, including Micah’s.” Micah Beasley was the Comms Director, until his resignation. “When this happened,” Voller said, “the IT and communications were locked down.”
Better communication needs to be created between mid and upper management. Proper communication will lead to a better understanding of the goals desired. Feedback is provided by upward communication, which makes employees feel involved and can help managers to get employees to understand their concerns (Thrilwall, 2012). Cooke and Peterson communicated scarcely and poorly. No regular meeting were scheduled. When the two did communicate there was no clear and actionable dialogue. Communication is only successful when both the sender and receiver understand the same information as a result of communication ( MindTools, n.d.) Both Cooke and Peterson should establish regular structured communication. This can be accomplished by setting periodic meetings, written updates via e-mail or memos. These meeting will provide downward communication that will allow information to be dispensed to the team working on the projects in question. These meeting will make Peterson and her team feel more involved in the direction of the project and it will also keep Cooke abreast of the attitudes and values of her employees. Cooke can defuse any potential problems
The symptoms of the communication are they never empowered their employee. Every decision that employees made must be wait SMART has given its approval. That makes all the employees become lazy and satisfy with their personal situation. Kate even cannot contact with Jeff when she has a situation need to handle in. I think that Kate is very
Strengths as a Salesman Dick Spencer has had an interesting career. He began as a salesman at Tri-American Corporation and quickly worked his way up the corporate ladder to management level. He experienced many achievements and also many roadblocks during that time. This case analysis will examine some of the contributing factors to his successes and failures as well as provide recommendations on how he could have been more successful as a manager. Dick Spencer experienced great success very early in his sales career. His outgoing, likable personality could have factored into that success. High levels of openness to experience are associated with curiosity and a willingness to entertain new
Due to these studies, it is now emphasised that good communications are vital for good management. With a standard of
From the very start Melissa Richardson has received no support or respect as a manager. In addition, Melissa has never had any managerial experience and has stepped into an office where she is way over her head with problems that she has never faced before. Her first day on the job gave a glimpse of what she was in store for. Her regional sales manager did not show up to introduce Melissa and to get Melissa acclimated to the team. The top sales rep in the company did not respect her and showed up to the first meeting late
Ability Network’s upper management team has fostered an environment in which ineffective management thrives. In particular, this company struggles to successfully utilize its middle management and establish good working relationships between middle management and the employees they supervise. Twin Cities Business spoke of the importance of middle management in helping companies reach their goals, “Middle managers play pivotal roles. They lead front-line employees charged with performing important work that can help their companies reach their overarching goals (Fedor, 2014).” Employees at Ability Network do not understand the importance of middle management because of the poor job that has been done by this company to equip middle
In any market, there is always an increase in the competition within it, however, the added value comes with the product or service inferentiality. A marketer always has an objective of grabbing consumer 's attention and to evoke their emotions using the right tools Colours can be one of those tools that can be used in a different way as in pictures to deliver a certain message (Gorn, Chattopadhyay, Yi&Dahl, 1997).
The architects have been working tirelessly to come up with green design using the emerging technology as a way of enhancing sustainability not only on the structure, but also to the environment. However, Ghani (21) notes that in order to have a sustainable environment, there is a need to create environmentally responsible minds. The scholar says that we cannot achieve sustainable development if the members of the society do not appreciate and uphold the principles of sustainability. The role of architects in designing structures, especially in the urban settings, that will help in convincing the society that we need to protect our environment for future generation is, therefore, very important. That is why the concept of Green
?A Nice Manager? case study is about the Chisum Industries? ready to promote within the company. The middle-level management can be promoted to top management. The top management team consist of six members Chisum, Jacobson,. Ivey, Hughes and Kennedy (Daft, 2014, p.487). The top management team is having an open discussion about potential candidates to run the San Antonio office. Harry is a middle level manager (Daft, 2014, p.487) who is being considered for Dallas interviews. In the discussion, Harry?s management skills are being discussed within the top management meeting.
As the head of New Product Positioning and Development at Green Technologies, Inc., I have been researching the untapped marketing opportunities for one of your successful product lines: namely, your Shape Up line. We believe that there is an untapped market segment for your excellent product in connection with our renewable energy focus, or "green" technology. Specifically, we believe that your existing Shape Up product line could be marketed as a means of contributing to the reduction of energy waste and fossil fuel consumption.
1. One square meter of a low-e wood window, the type with the smallest carbon footprint, has a carbon cost of 253 kilograms. The carbon cost of Solar Gard window film is less than one kilogram per square meter.