Café Bijoux
Algoma University
Q 1) What is the current positioning strategy? Is it working? Why or why not?
Positioning strategy helps a company in creating its identity and its products/service it provides (Anderson, 2011). Café Bijoux offers a relatively low price for a cup of soup and a sandwich, while offering healthy and tasty meals to their targeted market (primarily workers at the City Hall). To keep the cost low, the management did not printed a menu instead it was written on a chalkboard and was updated daily. In addition, the condiments were handed out to the customers as they picked up their orders. Business operations were from 10 am till 3 pm, mainly attracting customers from local surrounding business for lunch,
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Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies. Overall, the strategy is effective but not effectively used, which considers areas of error that include, a visible colorful sign, extended hours of operations, increased advertising, a stable menu, a catering opportunity, and a real café look which can distinguish itself from the rest of its competitors.
Q 2) What are the key reasons for the depressing sales and profits?
Some of the key reasons for the dismal profits are primarily due to lack of control, and inexperience from both Julie and Mary, the co-owners and managers of Café Bijoux. The reasoning behind this claim is that a business that is not seen profitable is usually not. In addition, a real restaurant sign is not up and visible. A sign is a major gateway to success in a busy congested market which sees more than eleven businesses surrounding a one km radius. However, Julie and Mary have been awaiting the funds to put up a sign, which has seen negative results due to lack of
My chosen firm is Odoba Mexican Grill and it produces quality meals that aggressive prices. In other words, the aim of the restaurant is to offer wide variety of competitively priced meal choices. Price and quality are two important factors in the success of any food business. If prices go up too much or quality decreased significantly, the demand will go down. But another very important factor is income. With changes in income, demand can see a negative change. If income comes down for regular customers, they will cut down the quantity demanded. This means that regular customers who were frequently going for meals at the restaurant might choose to go less often or order smaller meals or low priced alternatives.
Remington’s restaurant is one of the casual restaurants located in Tampa, Florida. The restaurant is seen have various issues that surrounds its operations and the profitability as well. This research is deemed at looking at the various tenets of success that surrounds this restaurant. Again the failure that affects this restaurant is worth noting down. To this end, the performance of this restaurant is t put under scrutiny with keen concern on the various variables that affects it operations and profitability at each and every stance. In the recent past a survey was conducted in order to get to know the performance of Remington’s restaurant in
Strategic Action for Cafes Monte Bianco: Assuming that they will be able to sell all produced capacity, with 0% advertising, and with a 6,000,000 kg annual capacity [Exhibit 2 in case], CMB should be able to generate revenues of 178,322,200,000 liras (Scenario 2). With resulting COGS of 114,954,330,000 liras and other expenses, they should still be able to generate a Net Income of 28,732,818,000 liras. Alternatively, if the company spent the equivalent of 10% of sales on advertising, revenues will increase to 215.62 billion lira, and net profit to 25 billion lira. So the company may be better off not advertising, at 0% (Scenario 3).
In this paper I will attempt to explain the strengths and weaknesses of a restaurant. I also will attempt to show one way how they can utilize their strengths and minimize their weaknesses To be competitive. I will further explain how their ability to have Stylish Restaurants with Ever Changing Decor, their online and call in orders, Online and Phone reservations, Premium Cocktails, Ruby Tue Go, Full Service Catering, and Extensive Menu Variety give them a competitive edge in their market. With their online and call ahead service called Ruby Tue GO it gives you the ability to order your food before you lunch hour and stop by to pick it up saving yourself a considerable amount of valuable time. With being able to call ahead or go
The food service industry is one of the most competitive industries with Panera Bread in the food service industry more focused on a fast causal dining. Large corporations like McDonald, Starbucks, Chipotle, and Yum! Brand all serve their own variations of food which brings strong customer loyalty as well as give more options to customer that want to try something different. Since the industry face so many substitutes capturing and retaining customers is the biggest challenge a company can face in the food service industry. With a mix of variation of food as well as improved customer service even small restaurants are able to be profitable. With such low barriers of entry company as well as small business owners must
Product Strategy - We are extremely dedicated to providing the highest quality food with no exceptions. Every person in the restaurant is part of the quality control. If something looks questionable then ask, a stupid question is far better than a stupid mistake, because there really are no stupid questions. Each person has the responsibility to make sure that all of the food that comes out of the kitchen is something that you would be proud to serve to anyone. It is a simple philosophy that if something is not good enough for you than it is not good enough for our guests. Live this motto because it will be what sets us apart from our competition.
A vital aspect involved in any business, especially a new business venture, inclusive of the hospitality industry, is the determination of the market via a thorough Market Analysis. Thus, before A Little Taste of Texas Café formulates the sales, as well as, the marketing strategies, they must establish the market the café serves, as well as, the need they fulfill in the market. According to Brault (2014), a business such as A Little Taste of Texas Café dictates the acquisition of the knowledge experienced through a market analysis by establishing what the customer seeks, in addition to the most beneficial mode to utilize in the product offering in a profitable manner. This in turn provides a manner to evaluate the business, in addition to projecting
Futhermore, the author assumed that The Cumquat Café increased revenue 10 percent over last year’s totals. But what if the other competitors increased revenue even more sitnificantly
In 1975, the United States Congress enacted The Corporate Average Fuel Economy (CAFE) standards, which are a series of regulations that were placed on domestic automobile manufacturers to create more fuel-efficient cars. CAFE standards were created as a result of the Arab Oil Embargo, a primary catalyst for the 1973 oil crisis that created a shortage of fuel across the United States. Since its enactment, CAFE standards have been inefficient and inequitable because most Asian car manufacturers beat the standard, European car manufacturers sometimes meet the standard (and pay the penalty otherwise), while the majority of domestic car manufacturers struggle to meet the standard. Instead of investing in new technology, manufacturers have typically
The initial marketing analysis shows the potential prospect for the company to develop methods of managing profitable pricing for food services to support the planned growth, maintaining a
Food Town’s vision is to expand the supermarket concept by opening store and becoming the best low price and high standard supermarket in town. To achieve the vision of this organization; the management team will successfully execute the following strategy: strategically expand the customer base, differentiate itself from other groceries stores by offering unique products and services, committed to excellence in customer service, and strive to improve high efficiency levels of operations. The way Food Town attracts consumers is by adverting his lower
In this memo, the owner of the Juniper Café; concludes that cutting hours is the “best strategy for us to save money and remain in business without having to eliminate jobs.” While the café ’s employees are undoubtedly grateful for the intent of the memo, they may see that its logic is flawed. First, the memo does not provide enough supporting evidence to prove that the money saved by cutting hours would exceed the money lost by losing early-morning and weekend clients. Second, the owner does not seem to evaluate other options that would either cut back on overhead or change the café’s operation to bring in more revenue.
Threat: Louis Chen, the VP in charge of Chinese business, is ruining the brand of Levendary Café. Customers come from all over the world. When they visit the store in China, they can tell that there is something wrong with the decoration and menu in the Chinese store. It will destroy the company’s reputation if they notice that the menu is totally different from what it is in the United States. There are Pizza Hut, Starbucks and other competitive American brands, which are growing steadily and widely. They will split the market share from Levendary Café.
These three restaurants are leaders in the fast-food industry. Whether globally franchised or privately owned, each has established an operating system that makes them competitive in the marketplace. Some use suppliers to perform quality checks while others do it themselves. They are all faced with the same sources of operating costs: raw materials, plants, labor, inventory and distribution (Jones, 2007). They create ways to improve productivity and innovation while controlling expenses which in turn creates more revenue. All of them use their revenues to reinvest in additional resources to satisfy customers and increase profitability. And they all continuously look for ways to improve the quality of their
In the premium foods and coffees industry, there are substitute products. According to Mary Coulter, the best way to evaluate this threat is to ask whether other industries can satisfy the customer need that this industry is satisfying (Coulter). Other beverage industries can satisfy the customer's need for a drink, and other food industries can satisfy the customer's need to eat. There are obviously good substitutes to Broadway products and the threat is high. This is why it is very important for Broadway Cafe, to innovate and differentiate. By providing free Wi-Fi in the Cafe and marketing signature food products from the famous old recipes of Grandfather, Broadway Cafe can create different image than its competitors.