Assess The Difference Between Travelodge And Hilton

SERVICE. We are committed to providing the best experience and enjoy positively interacting with everyone we meet. We genuinely care about every customer we see and do our best to find solutions to any problem that might come our way.

Source : Adapted from A. Parasuraman, Valerie Zeithaml, and Leonard Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49 (Fall 1985)

Service is a word used constantly.  The word service has an impression on many people.  For example; people who work as lifeguards view their work as a service to the community.  Naturally, based on working as a lifeguard their definition of service would be an action beneficial to the well-being of others.  Not surprisingly, a similar definition was found in the Oxford English Dictionary (OED).  Service is described in the Oxford English Dictionary as "the action of serving, helping, or benefiting; conduct tending to the welfare or advantage of another; condition or employment of a public servant; friendly or professional assistance."  Furthermore, in Webster's Ninth New Collegiate Dictionary, service is

Many papers have focused on service operation management (SOM), particularly in the field of a ‘service encounter’. This study considers its meaning and analyses the model for the evaluation of service encounter. The methodology is launched by reviewing literature on SOM. With regard to the meaning of a service encounter, it is concluded that the best approach to denote its definitions is to balance client, staff, and technology aspects. Also, the components of service encounter are needed to progress together harmonically in order to meet customer satisfaction. In addition, this study suggests that SWOT analysis could be an appropriate technique for analysing the service encounter. This study would be of particular interest to

“Customer is King, if your business lacks customers, it cannot succeed”. Four Seasons have been able to create a recognizable brand that provides luxury and ambience for its customers in attractive locations around the world. Their target market is clients who understand the value of a luxurious environment coupled with quality services. This paper will focus on various service theories, implement them on Four Seasons Hotel, and look into how well they fit in their model.

This essay evaluates some of the service marketing management aspects of a service industry, namely service process, service people, resource utilization and performance management, and accesses the contribution of each factor to the success of the organization. This essay analyses how each of these factors, along with its applications and limitations affect the Emirates Airlines; the largest airline of the Middle East, and the seventh largest in the world (Emirates, 2015). In today's age of intense competition and globalization, establishing service quality is one of the most vital sources to gain a competitive advantage for any service industry.

Service in hotel business pools both the procedure and the inferred consequence. Through these facets the organisation is competent to construe the extent and way of deviation among customers' insights on services delivered and their anticipations.

However, good service does not just happen. It is not about "being all things to all people" or catering to the squeakiest wheel; nor should service be "something Joe provides,". Instead, service should be an attitude, the glue that holds together the entire organization and flows out to the enterprise, customers, both internal and external,

Recently there has been a shift away from the traditional product-orientated marketing perspective to a more service-orientated one which focuses on “intangible resources, the co-creation of value and relationships” (Vargo and Lusch, 2004). Merz, He & Vargo (2009) commented that goods were a “vehicle for service”, and whilst the provision of goods was still an important part of a transaction, there will always be some element of intangible service attached to each product, which develops relationships and delivers value to the consumer (Ballantyne & Varey, 2008).

One useful way to look at service design is by use of the servuction model (Hoffman and Bateson, 2010, p.9). The model illustrates the visible and invisible factors which influence the customer’s experience, and can aid organisations when designing their service. The servuction model consists of visible and invisible elements, all which have an effect on a customer’s service experience, whether or not they are aware of it.

Service-orientation defines service-level objectives as well as the measurement of the delivery of those objectives.

Services are economic activities offered by one party to another, but it generally does not involve the transfer of ownership of any of the physical elements involved in the offering. 9

Another way to foster service innovation is through knowledge. Jana (2007) notes that some major companies have banded together to foster new ways of developing service innovations. Kandampully (2002) suggests that knowledge, which is ever-changing in its nature is the core resource that allows for service innovation. In this respect, service innovation is fostered much

Services have traditionally been clear in terms of what goods did not represent. Goods-related industries incorporated extractive industries for example agriculture, mining, forestry and fisheries and mechanized industries for instance durable and nondurable goods industries. The remainder was characterized as services and incorporated education, health care, sharing, retailing, leisure, legal and many other arenas mainly focused on nontangible offerings or on the other hand services were nongoods. S-D logic, on the other hand, looks at the very natural history of service and for that reason defines service as a procedure or as the use of one's resources or competences for the advantage of an additional entity (Vargo and Lusch 2004a). S-D logic maintains that service is the establishment of economic activity. S-D logic focuses on the course of service versus a goods-dominant (G-D) or manufacturing logic that focuses on the production and provision of outputs. Case in point, computers, forklifts, pallets and transportation equipment are all appliances for service provision. What customers want is access to the flow of service that these goods facilitate and not necessarily the output or product that firms produce. It can be said that the transformation from G-D logic to S-D logic is the shift from seeing business as alert on things (nouns) to proceedings and processes (verbs).

Service strategy, focuses on creating a set of IT services for the customer based on their requirements (Knapp, 2014).