Section 1: Executive Summary
Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.
The findings include information on the weakness and strengths that Apple has developed. It strengths are in the way the company has structured their suppliers through creating the code of conduct which must be followed by all suppliers. The supplier code of conduct has helped many workers to gain fair pay and better working
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In conclusion Apple has become a successful company over the past thirty-five years, and may continue to do so in the future is certain aspects of the organization became more flexible.
Section 2: Introduction
The purpose of this report is to give an analysis of the major issues that Apple Inc is facing or may face in the future. It includes an overview of the company in terms of external and internal issues and later gives recommendations on how certain issues can be resolved or prevented. The report first gives a brief explanation on the methodology that has been used and is followed by the main findings from the research. The findings include a description of the issue as well as each issue being analyzed through one of the six perspectives. It later follows conclusions about Apple and leads to recommendations that can be followed up to fix certain issues.
Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through
3. What are the major obstacles and conceptual blocks that face Apple right now? What do employees need to watch out for?
One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.
Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).
Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has
Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would
I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.
Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the 1970’s (1), bringing such behemoths as IBM and Digital Equipment almost to their knees. At the same time, Apple is an example of opportunities lost. It represents a fascinating microcosm of American business as it continues to utilize its strengths while reinventing itself.
Apple Inc, wasn 't always the massive tech giant it is today, but it has innovated the way computers should be today. Apple is known as the company that innovates and releases new ideas. Over time Apple has developed into a technology super company, had many ups and downs, and released many different operating systems.
We chose to research Apple Incorporated, one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry.
Apple, Inc. is appears to be a successful billion-dollar corporation, this analysis will focus on the financial health of this organization. In this analysis of Apple’s business environment focus will be placed on the income statement, balance sheet, and cash flow. A comparative analysis will be conducted to that of its top competitors.
Apple Inc. is a computer and technology firm in which has experienced many successes and failures throughout its history. Currently, Apple is well renowned throughout the world experiencing unparalleled success from various innovative products. Moreover, Apple:
Because of this strategy, Apple became a success, as a result, they were able to increase the market share in all category of products from 1998-2013. Apple has also been able to maintain a sustainable competitive advantage against rivals by expansion in the personal computer industry. The company was able to improve profit advancement in innovation and technology, with added features, easy accessibility and programming to adopt strategic moves to acquire early entrants of product before competitors were able to expand. For example, Apple believes in marketing products that consumers want such as products that are easy to use, smaller and flexible. Steve believes that for success to be effective they should concentrate on what consumers need and demonstrate o how their lives can be improved with the increase in technology.
In this report I will discuss Private, Public, Voluntary and Charitable business organizations as well as in depth research into the Apple Company and its history. I will be focusing on all areas of the company such as Sales and growth, Aims and Profit and Customer service. Apple is one of the best known public companies in modern day society since turning public in 1980. REF
Steve Jobs and Steve Wozniak created Apple Computer Inc. in 1976, introducing the first apple personal computer that was mass produced. Throughout the years apple has attained great heights and success in the computer and technological arena. The company has had a competitive advantage in the creation and marketing of the iPod, iPhone, and various other personal media devices including the apple personal computer. This paper will address the following:
Apple, Inc. engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music players (Forbes Media LLC, 2016). The Apple Corporation offers a wide variety products and services such as the iPhone, iPad, and Mac computer. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 (Rawlinson, 2016). The original Apple computer was to be priced at a meager $666.66 for consumer purchase and $500.00 wholesale.