Analysis Of The Vision Statement Of J.p Morgan Chase & Co.

to encourage collaboration in order to improve customer satisfaction by meeting customer needs, providing timely delivery, and promoting exemplary customer service

In order to grow Best Financial’s business steadily in the future and make it become a leader in the Sarnia market, it has to address the following:

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

“I, Shweta, do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citation”

The first key to success is to operate different than competitors in our area. We need to stand out and treat our customers as they are our one and only client. We want them to feel like they matter to us and that we treat our clients differently than any other company. We want them to feel like they made the right decision in trusting us with their important business matters and to continue to trust us for years to come.

To serve the core financial needs of people, companies and institutional investors, by connecting our

In 'Most valuable bank brands by service analysis ' (Brand Finance 2015, p. 7), Santander, HSBC and BNP Paribas are well-recognized in the retail banking service. UBS and Deutsche Bank are competitors in asset management/wealth sector and ranked the 1st and 2nd place respectively. In credit card service, Citigroup, Bank of America and Barclays are all in the top 10 with the highest brand value belonging to Citigroup. This advance may result from its successful "Enabling Progress" marketing campaign that 'reinforced both its banking products and its ongoing commitment to assisting its consumers on their journeys "from ambition to achievement" '(Interbrand 2015).

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.2 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity. A component of the Dow Jones Industrial Average, JPMorgan Chase serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan, Chase and WaMu brands.

Declaration: “I, Shruti Chaudhari do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citation”.

To ensure its continued growth and success JP Morgan Chase uses a variety of mechanisms to engage and connect with its diverse constituents. However, it show a strong emphasis on technology and it is shown to be critical to its business structure and for its competitive advantage. In 2014 it invested nearly 9% of its annual revenue to fund its global technologies, one of the largest investment ever made by them (JP Morgan Chase & Co., 2014).

Barclays is a British multinational bank and financial services company that offers retail, wholesale, investment banking and wealth management services. It aims to become the ‘Go-To’ Bank and making life easier for its colleagues and customers. It follows five values to achieve this aim, which also includes ‘Service’ and ‘Excellence’. By following these values it claims to always keep its clients and customers at the top of its mind and exceed their expectations by delivering great service and outstanding results with the resources that they have. By communicating the message of becoming a Go-To Banks Barclays is communicating to its customers and employees whose perceptions are inherent to an organisation’s grasp of the service concept (Heskett,

I chose to look into Citigroup and see how their mission statement matches their actions. According to wikipedia, Citigroup is an “american multinational investment banking and financial services corporation headquartered in Manhattan, New York City.”("Citigroup", 2016) Founded in 1812, Citigroup became the third largest bank holding company after a merger with the Travelers group. Now that we know who they are, we will explore whether or not they are true to their missions statement.

The Chase Manhattan Bank in New York is currently in such a position in which it has to reshape its internal environment in order to become more efficient. Like most other players in the banking sector, the Chase Manhattan Bank is impacted by the crisis and the emergent needs of the stakeholders, and has to restructure itself from the inside in order to become more powerful.

in being able to provide the customer with the level of service they desire. Because of

The first and most important mission of the firm is to give high quality services that is cost efficient also which is totally suitable and satisfied by the customers