Analysis Of Online Marketing

According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and

Internet fashion retail is a highly competitive market, the trends in the industry and company’s success relies on customer’s needs, which change constantly. “Competitive advantage is the delivering of superior value to customers and, in doing so, earning an above average return for the company and its stakeholders” (McGee, Thomas & Wilson, 2005, p.207). In order for ASOS to stay on top of its competitors, the trends in the industry have to be monitored, so that further they can be strategically translated in developing new products, to gain customer satisfaction.

Another social factor is demographics. As Lululemon products are highly prices, it is important to research the social economic aspects of the neighborhood. Moreover, Lululemon faces high rates of obesity and overweight in America and Australia, hence the importance for well-trained “educators.” As Lululemon incorporated e-commerce in 2009, a technological as well as an external factor is to ensure customer service provides the same level of customer services as the face-to-face interaction in the stores, and to maintain the website up-to date. It is important for Lululemon to maintain a user friendly website that would encourage people from all ages to buy Lululemon’s products.

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

Garments are one the crucial needs of all humanity, and design dress are dependably on request all through the seasons. At an early stage when beginning a discount attire business, one ought to remember some vital particulars before beginning an online discount apparel exchange.

My interest began to grow, and I started shopping online with Ebay and Amazon, trying to find prices under retail. After getting so many pieces of clothing from Nike and Jordan, I began to get tired of the style and decided to move on to another brand, and change my style completely. That brand was Ralph Lauren, which I now own a shirt in almost every color from them. I then decided it was time to move on from him as well. This is when I started to find more and more sites and apps dedicated to selling and buying designer clothing. “But it was the slew of second-hand clothing startups that launched at the end of the 2012 that really made a point in 2013. From digital clothing swap Bib and Tuck to online consignment store TheRealReal, there

Gurbreet Raj Cambridge Regional College, Nottingham Campus OTHM Level 7 Diploma in Tourism and Hospitality Management Student Registration number: Unit 6: Advanced Research Methods Research Proposal ………………………… …………………………………………………… 1 1. Marketing and Online Marketing …………………… …………………………………….. 2 1.1 Marketing Definition ………………………………………………………………………. 2 1.2 Online Marketing Definition ………….

The retail giant “Abercrombie & Fitch” (A&F) have produced their casual clothing products based towards the younger consumer base for decades. Abercrombie & Fitch originally built its business plan, “plan around what had been called the sexualized marketing of young, beautiful, and barely clothed models whose sculpted torsos and suggestive postures hinted at an anything-goes party scene” (Olson). This type of marketing consistently kept the company in hot water making the average consumer think as if they are not good enough for the A&F clothes and style.

Primark avoids advertising, and so social media is a key part of their marketing, notably Primania, where shoppers can show off their Primark purchases (Butler, 2014). As over 90% of Americans aged 18-50 now use the internet (Perrin & Duggan, 2015), Primania may well take off in the US. However, Primark remains focused on physical stores, rejecting the idea of selling clothes online on the basis that they do not find it economically viable (Erheriene, 2014). Given the increase in prevalence of online apparel retailing in the US (eMarketer, 2015), Primark may need to make a move online to remain competitive. This is pure speculation forever, and, currently, the US market suits Primark

Building a clothing brand from the ground up in the U.S. can be a daunting task for a mid-size entrepreneurial start-up. Given the competitive nature both domestically and internationally, every avenue for increased market share must be explored. The apparel industry in particular is constantly changing due to evolving fashion trends which is stimulated by social media. In order to keep pace, we must continuously offer innovative and unique products to help maintain and grow our existing business. In the event of failing to innovate and upgrade our products, sales will be adversely impacted and create excess inventory. As a result of this, clearance sales and widespread markdowns will help clear the inventory but will ultimately dilute the brand.

The relevant releases in buying patterns are a resentments that people never regret and there is never a situation when customers get let down in making of appeals that can be provisional to most who secure with an online web based means to buy clothing items for women and kids in a variety you find essential to be part of.

Given that the UK has fully embraced e-commerce and Internet shoppers now contribute more to the nation’s GDP than other country in the G20, it is perhaps unsurprising that it spawned one of the world’s leading online retailers – ASOS (As Seen On Screen). When launched in 2000, the website was aimed at providing consumers a tool to buy clothes and accessories that had been worn by celebrities, or otherwise items ‘As Seen on Screen’, but has since grown to a global online fashion store that has over 65,000 products that are targeted at the ‘20-somethings market’. ASOS ideal customer is a female, 20 year old, fashion-lover: an avid consumer and communicator who are inspired by celebrities and the media. ASOS aim to gain an

It is also said that celebrity endorsements are able to transfer meaning, generate interest and influence brand recognition for consumers. (Spry et al, 2009). Brand recognition is a vital component for any successful business, and helps it build brand loyalty, which is a theory in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. (American Marketing Association, 2009).

In the same breath, the theoretical model 'hierarchy-of-effects ' suggests that for a purchase to take place, the consumer must be first aware of the product, then inculcate a liking towards it, and finally develop an intention to acquire it. This ascension is catalysed by celebrity presence during brand promotion. Be it Rajnikant making a demographic connection or the new avatar of Amitabh Bachchan forging a psychological attachment, they carry a mass appeal and establish instant brand credibility while adopting a subtle persuasive approach. It is presumed that a personality 's dynamic qualities of attractiveness, likeability and appeal are superimposed on the brand image and lead it to acceptance by their fans and the general mass.