Airborne Express Harvard Business case Essay

r market by entering into strategic code-sharing agreements with international carriers, such as Cathay Pacific , and American Airlines

The Express mail industry in the United States had a volume of $16-17 billion on expedited shipments in the year 1996. In the years before shipment volumes has risen 15-20% per year. However due to higher competition prices have fallen which resulted in a rise of only 10-15% in total revenues. As an example of this stands the revenue and the operating margin of the biggest player that make up 45% of the market. Federal Express’ revenue has more than quadrupled in the ten years prior 1996, however its operating margin has more than halved. (Exhibit 2) The

Air Canada has been in the business of air transport for an extended period of time. Due to the experience and the exposure of the carrier in the field, it has made a commendable progress through many strategies as well as customer proximity. One of the approaches taken by the airline involves the identification as well as an implementation of cost reduction initiatives in a bid to increase revenue from its operations (Air Canada, 2016). It is also attempting to connect with the existing carriers across the world to connect the current customers to the international world. This approach has been adopted to increase its competitive advantage over other existing airlines.

What was Airborne’s long term strategy to address low willingness to pay among its target customers?

In the past there was no thing as overnight express delivery for packages or freight. Then the top 3 competitors in the delivery service industry that held 85% of the market were Airborne Express (AE), United Parcel Service (UPS) and Federal Express (FedEx) and, the remaining market share was among six second-tier companies. In the past few years, the express mail businesses had grown extremely fast due to the ability to provide and fulfill overnight shipping accompanied by next-morning delivery services for both individuals and businesses customers. By 1996, this segment of the expedited shipment delivery had grown to a $16-17 billion dollar industry business in the US alone.

Federal Express main products are delivering packages to widespread locations within a short time. In this case study, we would focus our discussion on its most profitable services, i.e. Priority One, Standard Air Service, and Courier Pak (Table 1).

By 1976, at a volume of 1,300 packages per day, FedEx’s Courier Pack service was only fulfilling one tenth of a percent of the “emergency rush” market, which totaled 870,000 packages delivered per day. By comparison, at 13,400 deliveries per day, the company’s Priority One “emergency rush” service accounted for one percent of the total market. Clearly both services have potential to gain more share of the rush delivery market, but the Courier Pack’s untapped potential is nearly limitless. Surely, the remaining 98 percent or so of customers using competing services for emergency rush delivery, including Emery Air Freight and USPS Express Service, are not familiar with Fed Ex’s less expensive, and more consistent Courier Pack service, and would switch brands with heightened awareness gained through careful marketing.

The threat of new entrants is very unlikely for UPS. This would be an intimidating market to attempt to infiltrate with UPS and its trailing competitors. Whereas the lack of new entrants is a key advantage, the threat of substitutes in place of other industries products is very high. As mentioned before, UPS has three major competitors that offer similar products at a similar price. This is an area that management has to constantly evaluate. UPS evaluates what they have to offer the customer verses their other delivery needs counterparts and the customers have a no bargaining power whatsoever. If the customer is unhappy with the service or the pricing, UPS acknowledges that DHL and the FedEx will be waiting with open arms to assist them and attempt to win their loyalty. The bargaining power of the suppliers is also very low due to cut throat competition. If low prices are what the customer wants and they can easily take their business elsewhere, UPS must try to maintain reasonable fees to keep the customers happy as well as be profitable. With examining four out of five forces, we can assume that the rivalry among current industry competitors is intense and management must be aware of what each competitor has up its sleeve at any given time. UPS has successfully managed to defray a lot of their costs by having such a successful website. Customers can do a number of things on the website from their home without having to call and

This analysis investigates the management policies of the two primary competitors of the Air Delivery & Freight Services industry. I use ratio analysis to peek under the covers of profitability to understand how management, investment and financial management activities impact the overall performance of FedEx and UPS and study how the ratios change over time for FedEx.

United Parcel Service (UPS), is the world’s largest express package delivery firm that handled more than 4.7 billion packages and documents in 2015. This global transportation and logistics service provider operates in more than 220 countries, and offers an array of supply chain management solutions (UPS Fact Sheet, n.d.). The firm has diversified its products and/or services to include freight forwarding and logistics services via air, ground, rail, and sea. U.S. Domestic Package operations, International Package operations, and Supply Chain and Freight operations are the three operating segments UPS. Through technology advancements UPS delivers online package tracking, e-commerce services, and specialized

One of the biggest competitive advantages was that Airborne Express (AE) had was that it owned its own airport that served as its primary hub before final shipping to end destination. The company had huge savings since it did not have to pay for landing fees. As an owner it did not have to worry about landlords. AE could modify the facility in order to accommodate its current and future needs. AE also was able to maximize their eligibility for property tax reductions based on the Community Reinvestment Act zoning status. Further, AE took advantage of its available large footprint and leased out its warehouse to other companies.

In any organization, financial analysis is one of the most basic parts of evaluation of a company operation in any business environment. As businesses operate, it is very important that the managers know the real environment for which a firm carries out its activities. The competitions evident in the market are substantial to the decision making process of a firm. Also, firms need to give much attention to the market forces of a particular industry to make sure that they are able to make these forces turn to their advantage. This paper will indicate the UPS 's bussiness enviroment, porter’s five forces, trends in the package delivery industry ,factors for success in the UPS 's industry, UPS 's relative strengths, the appropriate benchmark companies for valuation purposes, and the UPS 's accounting policies and methods,.

The parcel service industry is made up of four main competitors. These competitors are UPS, FedEx, Airborne Express, and the U.S. Postal Service. Since 2000, American consumers have spent more than $50 billion to ship parcels, packages, and overnight letters. New parcel distribution patterns developed due to the way U.S. manufacturing companies are operating. The Internet has expanded the reach of direct marketing, particularly with retail transactions requiring home delivery. Globalization has also created the need for parcel carriers to expand worldwide.

In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American's bold initiative work?

The announcement today that DHL will be developing a global trading and transportation hub at the Cincinnati/Northern Kentucky Airport (CVG) signals a broader trend of freight forwarders, third party logistics (3PL) providers, and transportation services organizations to seek greater economies of scale to reduce lag times in supply chains (Schmidberger, Bals, Hartmann, Jahns, 2009). DHL is building a 180,000 square foot facility at the Cincinnati/Northern Kentucky Airport to support large-scale express shipment, better integrate with motor and rail carriers, and increase efficiencies of 3rd party logistics services across the 220 nations DHL serves (HeraldOnline.com, 2013).