Advertising : Persuasive Advertising

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

In the rhetorical analysis that is observed in the PSA, pathos is the most exploited in the majority of these ads. As it graphically exalts the emotions with situations in which the spectator can clearly relate. This announcement in particular considers a dialog between a mother and a student seconds before an accident is caused by texting and driving. The mother questions if the student is aware that it is not in her lane, if she is texting, and requests emphatically that she pay attention to the road because her children are in the car with her. The student responds by justifying her actions but is mortified when she acknowledges what is about to happen. She does not have

Being in a spiralling economy, the automobile industry must step up their games to produce attractive advertisements. Creativity is crucial to attract potential buyers and gain more sales. To target specific prospects through ads, the automobile industry usually apply rhetoric concepts to enhance their product’s appeal in every way, and not just purely on the automobile designs. As men are the main target audience, car ads are usually being advertised as appealing and dangerous. Nevertheless, there are other important aspects to be highlighted as well, which can be perfectly marketed with certain rhetoric aspects. Although automobile ads always target the male audience, the industry also understands how partners or family can influence in purchase

There has inevitably been a controversial debate on whether Advertising is powerful or not and how effectively semiotics contributes towards an advertisement. The term ‘Advertising’ is a form of marketing communication (visual or audio) that sells a product or service to a consumer (En.wikipedia.org, 2017). The main purpose of advertising is to persuade an audience into purchasing a product/service they neither wanted nor needed (Rothenberg, 2017). What’s particularly engaging about ad campaigns is that many only include imagery but still persuade their target audience without text. As Leo Burnett, a former advertising executive, once said “Make it simple. Make it memorable. Make it inviting to look at” (Bihl, 2017) which contributes to my point that the simplest visuals still make an impact. Arguably, some may say that advertising is purposeless as on a day-to-day basis, we are bombarded with advertisements using the same psychological pressure effect so we as the audience no longer take interest in them (En.wikipedia.org, 2017).

Advertisements play a huge role in the world today. They are all over the place. Whether they are on billboards, television, or in magazines, you cannot escape them. Advertising is a great way to persuade the viewers in many different ways. Many of these ads include the safety of driving and what not to do while being behind the wheel. For this particular ad, it focuses on keeping your eyes on the road. It shows a husband on the phone while looking at a map that the wife is showing him. What the husband doesn’t see in front of him is a child walking across the road, screaming as he sees the vehicle approaching him. This ad also shows that not only the child’s life in front is in danger, but the infant in the back seat is in danger as well. The creator of this ad uses different methods to get an individual to see the message that is shown in the advertisement. Three main uses that is shown in this advertisement are the use of color, wording, and the emotions.

Advertisers must be extremely careful when considering the use of emotional appeals in general; however, fear appeals are even more controversial. Negative emotional appeals such as the ones used in the three ad campaigns aim to create a feeling of fear or anxiety about the outcome of not using the product. In this case, fear appeals create these feelings about the outcome of texting and driving, drinking and driving, and smoking tobacco. Fear appeals risk the chance of giving the consumer so much fear that they do not focus on the solution. If an advertisement causes too much fear, “consumers’ perceptual defense [help] them block out and ignore the message (due to its threatening nature)” (Hoyer, MacInnis, and Pieters 145). Additionally, there are moral issues with fear appeals because the product, service, or idea involved must be enough to fully solve the issue presented. The delicate balance of fear appeals is tested in the following three campaigns.

Both texts have been constructed according to the time in which they were made to suit the right audience. Due to the fact that text H is an advertisement from 1933, it will have a completely different primary audience then that of text I which was written in 2009. This was because of social expectations of woman. In 1933, many women would not have jobs, so they wouldn't have their own money to spend on luxury's such as a car. This meant that the advertisement in 1933 would be targeted at men and this is shown through the jargon lexis in the description of the car, phases such as “automatically chassis lubrication” and “self-returning direction indicators” are used to appeal to the audience. The male audience that this product is advertised

According to the Statistic Brain and Research Institute, the fear of death is second on overall top phobias. Due to this apparent fear that is shared by so many, we pose the question why advertisers use this method to persuade, if it imposes distress on so many. This is one example of the use of fear and shock tactics seen in ads. This tactic is seen primarily in drinking and driving PSA’s and advertisements. When observing a PSA for drinking and driving, such as “Never” by the Transport Accident Commission, (TAC), the theme of fear and shock is very apparent to the viewer. The first seconds consist of a car accident and then death, leaving the viewer stunned. The use of fear and shock in drinking and driving advertisements are detrimental to the overall purpose because it does not make a lasting impression on the

The advertisement uses the three most important subjects of making an advertisement effective. It successfully creates an emotional appeal to the audience by scaring them into not wanting to drink and drive. The ad also provides common sense and logic in a creative way. It depicts the scene of drinking and driving and doesn’t just use boring words to explain it. Credibility is presented well too, it uses an authority and has a trustworthy background. The advertisement used pathos, logos, and ethos and is considered

Comparing the Persuasive Techniques Used in Two Charity Fundraising Advertisements The hardest thing for any charity is to raise money. There is only one way to do this, that is to persuade people to part with their money and donate it to a good cause. The “ Bhopal Medical Appeal” and “Save The Children” advertisements are two examples of this.

As Americans today, we live in a society obsessed with newness, youth, and progress. These compulsions are cultivated by a time in which computers, televisions, and mobile devices are within our reach 24/7, providing a constant stream of the new products and services available. Innovation is the face of tomorrow and the modern consumer knows it. Advertising today caters to this concept, enticing customers with promises that their product is better than anything that has been offered before. The present-day car market is no different and Buick has recognized the potential. In their recent car ad, they effectively address the desires of the buyer by using humor, establishing their brand, and appealing to pathos.

Wartella and Stout discuss the growing interest in recent years of promoting healthy behavior through persuasive media campaigns. One of these campaigns that I am personally invested in is the promotion of recycling and the effort to keep plastic and waste out of our oceans. Were you aware that on a yearly basis, 8 million metric tons of plastic goes into the ocean? Please note that I specified only plastic, as all other forms of waste are not included in this amount. In recent years, the crusade for the oceans has begun to gain more traction due to an increased awareness due to numerous global media campaigns. There are so many impactful campaigns I would love to present for you all. While I hope, you look further into this issue and discover

Totino's Pizza Rolls has many advertisements aimed at people of all ages. One example is its commercial "Dodge a Question," which is geared towards people who want a snack whether it be after school or just a quick snack in general.

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.