8-2 Homework Signify Analysis MKT 618
.docx
keyboard_arrow_up
School
Southern New Hampshire University *
*We aren’t endorsed by this school
Course
618
Subject
Marketing
Date
Jan 9, 2024
Type
docx
Pages
4
Uploaded by kiawilliams246 on coursehero.com
1
8-2 Homework: Signify Analysis
Akyah Leak-Williams
MKT 618
Jeff Haddox
November 12, 2023
2
Analysis of Company
A Dutch company called Signify NV, formerly known as Philips Lighting NV makes
lamps and lighting solutions. Producing lighting products primarily under the Philips brand,
Signify also produces WiZ, Philips Hue, Color Kinetics, and Interact. Signify practices
"customer centricity," or concentrates its marketing efforts on its target audience. Customer
centricity is driving better processes and is a more locally-focused operating model superiority.
In addition, Signify creates and provides unique lighting products through a variety of unique
brands. Another component of Signify's marketing plan is digitalization. They employ their
capacity for data analytics to provide superior customer service.
Application of Metrics
The calculation indicates that Signify's ROE is comparatively constant. Still, being consistent
isn't always a good thing in business. A company's sustainable growth rate is determined by
calculating its return on equity (ROE) (Chng, 2016). Marketing campaigns are therefore
necessary to continuously increase the ROE year over year. According to ledsmagazine.com,
UV-C or ultraviolet technologies that can deactivate SARS-COV2 are among the Signify
products that have had a significant impact on sales during the pandemic.
(Halper, 2021). As a
result, Signify introduced a new line of cabinets and luminaires that are capable of eliminating
the majority of microorganisms. The products include wall-mounted UV-C disinfection upper air,
ceiling-mounted UV-C disinfection upper air, and UV-C disinfection batten. Despite a rise in
sales of UV-C products, CEO Eric Rondolat declined to give precise figures (Halper, 2021).
Future business prospects for Signify will primarily target health-conscious consumers who want
to maintain a virus-free and hygienic environment.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
QUESTION 1:Market segmentation entails a deliberate attempt to identify markets (customers) with homogeneous needs to serve profitably. Based on this understanding, explain to the Management of Ultimate Concrete Products (UCP);a. Five (5) practical reasons why the company should segment their market b. Two (2) target marketing strategies UCP can adopt to create value for its customersc. One (1) positioning strategy that UCP can adopt to attract customers QUESTION 2:MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana,a. Categorise the portfolios into four (4) Strategic Business Units (SBU) using a standardised model b. Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN Ghana
arrow_forward
INSTRUCTION: Answer ALL the questions
Question 1
Read article the following and answer the following questions.
PROHIBIT E-COMMERCE SITES FROM SELLING BANNED FACE CREAMS
Mohideen Abdul Kader
Sept, 28, 2021
The Consumers Association of Penang (CAP) calls on the authorities to prohibit e-commerce sites in the country from selling banned cosmetics products. In an online survey, we found nine banned face creams sold online by Lazada, Shopee and Carousell. These products were on the list of notified cosmetic products cancelled by the National Pharmaceutical Regulatory Agency, Health Ministry.
Among the banned products available are FS Turmeric Cream, Deeja Cosmetic Laila Cream, Deluxe Beauty E Ultra Lightening Cream Pearl Perfect Fairness, Deeja Cosmetics Laika Cream, Dnars Gold Lifting Serum (Night), Deeja Wrinkle Cream, Fjura- Face Polish Treatment, Dnars Golden Cream and Sparkle Moon Night Cream.
Some of these products were banned since 2019 as they were found to contain mercury and…
arrow_forward
Read and understand the 1 and 2 abstract below, after reading answer the following questions
Abstract 1
One of the obsessions of students nowadays is social networking sites (SNS). It is often mistaken for a bad result in their studies (indeed so?); especially most parents –they have negative perceptions about this matter. It is difficult to insist to the students that it will do no good and even more difficult confront them about the bad effects of social networking sites. The research that This is an exploratory study on the use of social networking sites in language teaching Filipino The focus of this study is to determine the role that SNS plays in the process of student learning; as well as appreciating its positive and negative effects in the field of teaching especially in the Filipino language and will also find out if SNS helps in the teaching of Filipino The purpose of this paper is to find out the role played by SNS in the process of student learning; identify the positive…
arrow_forward
1. What is the name of Pepsi’s most recent entry into the mid-calorie market for cola flavored soft drinks?
(a) Pepsi XL, (b) Pepsi Edge, (c) Pepsi Next, (d) Pepsi True
arrow_forward
____Better Business Bureau 1. A give and take between participants
____Mediation 2. Legal process involving fact finding and decision
____Arbitration 3. Process to resolve difference between participants, not legally binding
____negotiation 4. Plays a leadership role in resolving customer and business complaints
Match the word in the left column with the definition in the right column (8)
____Service Recovery 1. Includes body language and eye contact
____Standards 2. A benchmark to achieve or exceed
____Softening techniques 3. Database used by CSR’s on resolving customer service issues
____Knowledge base 4. Providing solutions to customer problems in an effort to retain the customer
arrow_forward
Read the following extract and then answer the question below4Music engages audiences and increases value to its advertisers
Background
4Music engages audiences and increases value to its advertisers Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio.4Music wanted to extend its reach, particularly among the 16-34 old market, promoting its Christmas programmes and driving high quality traffic to 4music.com. Strategy4Music chose Blowfish Digital, www.blowfishdigital.com to create and implement a digital campaign that combined, social media, PPC and video.ImplementationBlowfish Digital used display advertising on Facebook. This drove users to watch video trailers of 4Music’s Christmas programmes on the 4Music fan page and 4Music.com, combining the use of: ‘social content’, refined targeting of 4Music’s fans, fans’ friends and people who had shown interest in featured/associated artists &…
arrow_forward
Please answer ASAP
1. Which of the following statements is true about home-country nationals?
a. Local managers hired by the MNC
b.Managers who are citizens of countries other than the country in which MNC is headquartered or Managers are assigned to work by the MNC
c. Individuals from a host country or third country who are assigned to work in the home country
d. Managers who are citizens of the country where the MNC is headquartered
arrow_forward
Identify and briefly discuss the key product strategies for those motor vehicle companies listed in the case. How are these strategies likely to impact competition in the motor vehicle industry that they are operating in? (No more than 1 page)Chicago Referencing12 Font Size 1.5 Spacing
arrow_forward
11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s
a. All of the answers are correct
b. Management Process
c. Marketing Mix
d. Marketing Strategy
12.Barriers to entry is part of ___________.
a. Threats of new entrants
b. Market Rivalry
c. Competitive Advantage
d. All of the answers are correct
13.The ___________ is how much the consumer will pay.
a. Product
b. Promotion
c. Price
d. Place
14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market.
a. Selling Features
b. Value Proposition
c. Unique Product
d. None of the answers are correct
15.The ___________ is a customer segment which focuses on a wide range of potential customers.
a. Management Strategy
b. Mass Market
c. Niche Market
d. All of the answers are correct
16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services.
a. Marketing Strategy…
arrow_forward
Please asnwer with your own words please
Question 1: Despite aggressive campaigns to attract customers with lower mobile phone prices, S-Mobile has been losing large number of its most lucrative two-year contract subscribers. Management wants to know why so many customers are leaving S-Mobile and what can be done to entice them back. They are worried if the customers are deserting because of poor customer service, uneven network coverage, wireless service charges, or competition from carriers with Apple iPhone service. What strategic decisions shall S- Mobile take to overcome this problem?
arrow_forward
Subject Title: Quality Service Management in Tourism and Hospitality
Topic:
Market and Market Segmentation
Remember to check the following when done writing your answers:
TENSE: Use the correct tense.
INSTRUCTION:
1. What is meant by the term market?
2. What is meant by the term market segmentation?
3. What are the different ways to segment a market?
arrow_forward
Crate and Barrel is an international home furnishings chain operating 120 store worldwide. In 2012 it introduced a new chain called CB2, which sells functional furnishings, furniture, and decor items at lower prices than Crate and Barrel stores. CB2 represents _____ for Crate and Barrel brand
A. Horizontal extension
B. Upscale extension
C. Downscale extension
D. None of the above
arrow_forward
solve all mcqs
Question 24
The solution phase of the rational decision-making approach does not include ____.
Develop multiple options using divergent thinking skills
Clearly highlight the core objectives to be achieved after the decision is implemented
Choosing the best option to solve the problem using convergent thinking skills
Implementing the chosen option while being within organizational capacity
Question 25
"The giant company fails to cater the emerging needs of the customers. To bridge this gap, __________ pop up to fill the void. "
Large scale Manufacturing
Multinational
Niche
All of the above
Question 26
The employees of Jones and Smith interact together to efficiently and effectively produce the company's product and ensure the organization is achieving its stated purpose and goals. It can be concluded that Jones and Smith would be considered a(n) ________.
organization
stakeholder's…
arrow_forward
41.42.43
A) Many brands decide to reposition themselves on the market.
1. Explain what is meant by repositioning;
2. Why a brand would choose to do it;
3. Give at least one example.
Input space # 1
Input space # 2
Input space # 3
B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why.
C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions?
1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process.
2. Give an example.
Input space # 1
Input space # 2
arrow_forward
Experiment One
Customer Development and Market Research
【Introduction】
In the process of carrying out import and export business, the first problem is to develop foreign trade customers. Based on the introduction of customer development and market research, this experiment focuses on simulating the business links of target market selection, catalogue design and planning and implementation of international market research , and expounds the basic knowledge and skills of international target market selection, product introduction and information acquisition. This experiment aims to make students master the basic skills of seeking customers and developing customer relationship through operation and learning, and can use various methods to conduct research on international market, collect information of international market, screen out useful information, determine target market, and cultivate students' ability to connect theory with practice and comprehensively consider problems.
Module 1…
arrow_forward
Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships.
2. Return to this screen and click the link above the red arrow to open the Discussion tool.
3. In a new thread:
a. Enter a suitable heading in the subject field;
b. Explain the nature of unrealistic customer relationships.
c. Outline two scenarios which illustrate instances in which it would be unrealistic to develop customer relationships.
4. Respond to the post of at least one other student in the group and:
a. For at least one of the scenarios they have provided, outline two ways in which the unrealistic customer relationship could negatively impact the organisation.
arrow_forward
You are hired as a consultant by Tokyo Inc. to prepare report based on the undermentioned criteria.
Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region.
You will conduct a comprehensive study of the international business environment, from which you believe the company and its product (s) could operate profitably ( use Singapore).
Througoughly discuss the International Strategy Criteria
i. Suggest an international strategy as discussed in the course for the company and its product (s) (Braff Manufactoring) in the selected country (Singapore) based on a discussion of all strategies discussed in the course (note, the selection must be feasible based on the country analysis and product (s)
Choose from one the following International Strategy…
arrow_forward
You are hired as a consultant by Tokyo Inc. to prepare report based on the undermentioned criteria.
Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region.
You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore).
Requirement:
Thoroughly Discuss the Mode of Entry Decision Criteria for Braff Manufactoring into Singapore i. Discussion on the five (5) entry modes
Exporting
Licensing Arrangements and Franchising
Partnering And Strategic Alliances
Merger And Acquisitions
Establishing New, Wholly Owned Subsidiaries,…
arrow_forward
Story:Qualco a retail luxury Furniture Company has recorded its second year of loss in the 12 years it has been in business. Every business desires to sell its product and services to the market with the least expenditure/expenses being generated to do so. Without adequate marketing, a business cannot compete in the marketplace, businesses must know who they are competing against, it will help them to see how the competitors are executing their business and attracting their customers. Qualco has not changed their marketing model in the 12 years since they began their operations. However, since they entered the market 2 other businesses have opened offering similar products. Qualco's administration Team has hired you an Organizational Learning Guru to guide them through the process of identifying how they should reverse their unprofitable trend. Their next alternative is to shut down their operations.
QuestionUsing the Steps to Problem Solving, create an overview of Qualco's situation.…
arrow_forward
1. You have just been hired by XYZ Water company to administer a marketing program for the company. The company manufactures and distributes bottled drinking water product to grocery and convenience stores in the Gulf region. The company’s desire is to build strong competitive position by consistently delivering high-quality products, service, and fair prices. In order to do this, XYZ wants you to implement competitive positioning strategies. Discuss any four competitive positioning strategies you will apply for creating valuable position for the company.
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Related Questions
- QUESTION 1:Market segmentation entails a deliberate attempt to identify markets (customers) with homogeneous needs to serve profitably. Based on this understanding, explain to the Management of Ultimate Concrete Products (UCP);a. Five (5) practical reasons why the company should segment their market b. Two (2) target marketing strategies UCP can adopt to create value for its customersc. One (1) positioning strategy that UCP can adopt to attract customers QUESTION 2:MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana,a. Categorise the portfolios into four (4) Strategic Business Units (SBU) using a standardised model b. Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN Ghanaarrow_forwardINSTRUCTION: Answer ALL the questions Question 1 Read article the following and answer the following questions. PROHIBIT E-COMMERCE SITES FROM SELLING BANNED FACE CREAMS Mohideen Abdul Kader Sept, 28, 2021 The Consumers Association of Penang (CAP) calls on the authorities to prohibit e-commerce sites in the country from selling banned cosmetics products. In an online survey, we found nine banned face creams sold online by Lazada, Shopee and Carousell. These products were on the list of notified cosmetic products cancelled by the National Pharmaceutical Regulatory Agency, Health Ministry. Among the banned products available are FS Turmeric Cream, Deeja Cosmetic Laila Cream, Deluxe Beauty E Ultra Lightening Cream Pearl Perfect Fairness, Deeja Cosmetics Laika Cream, Dnars Gold Lifting Serum (Night), Deeja Wrinkle Cream, Fjura- Face Polish Treatment, Dnars Golden Cream and Sparkle Moon Night Cream. Some of these products were banned since 2019 as they were found to contain mercury and…arrow_forwardRead and understand the 1 and 2 abstract below, after reading answer the following questions Abstract 1 One of the obsessions of students nowadays is social networking sites (SNS). It is often mistaken for a bad result in their studies (indeed so?); especially most parents –they have negative perceptions about this matter. It is difficult to insist to the students that it will do no good and even more difficult confront them about the bad effects of social networking sites. The research that This is an exploratory study on the use of social networking sites in language teaching Filipino The focus of this study is to determine the role that SNS plays in the process of student learning; as well as appreciating its positive and negative effects in the field of teaching especially in the Filipino language and will also find out if SNS helps in the teaching of Filipino The purpose of this paper is to find out the role played by SNS in the process of student learning; identify the positive…arrow_forward
- 1. What is the name of Pepsi’s most recent entry into the mid-calorie market for cola flavored soft drinks? (a) Pepsi XL, (b) Pepsi Edge, (c) Pepsi Next, (d) Pepsi Truearrow_forward____Better Business Bureau 1. A give and take between participants ____Mediation 2. Legal process involving fact finding and decision ____Arbitration 3. Process to resolve difference between participants, not legally binding ____negotiation 4. Plays a leadership role in resolving customer and business complaints Match the word in the left column with the definition in the right column (8) ____Service Recovery 1. Includes body language and eye contact ____Standards 2. A benchmark to achieve or exceed ____Softening techniques 3. Database used by CSR’s on resolving customer service issues ____Knowledge base 4. Providing solutions to customer problems in an effort to retain the customerarrow_forwardRead the following extract and then answer the question below4Music engages audiences and increases value to its advertisers Background 4Music engages audiences and increases value to its advertisers Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio.4Music wanted to extend its reach, particularly among the 16-34 old market, promoting its Christmas programmes and driving high quality traffic to 4music.com. Strategy4Music chose Blowfish Digital, www.blowfishdigital.com to create and implement a digital campaign that combined, social media, PPC and video.ImplementationBlowfish Digital used display advertising on Facebook. This drove users to watch video trailers of 4Music’s Christmas programmes on the 4Music fan page and 4Music.com, combining the use of: ‘social content’, refined targeting of 4Music’s fans, fans’ friends and people who had shown interest in featured/associated artists &…arrow_forward
- Please answer ASAP 1. Which of the following statements is true about home-country nationals? a. Local managers hired by the MNC b.Managers who are citizens of countries other than the country in which MNC is headquartered or Managers are assigned to work by the MNC c. Individuals from a host country or third country who are assigned to work in the home country d. Managers who are citizens of the country where the MNC is headquarteredarrow_forwardIdentify and briefly discuss the key product strategies for those motor vehicle companies listed in the case. How are these strategies likely to impact competition in the motor vehicle industry that they are operating in? (No more than 1 page)Chicago Referencing12 Font Size 1.5 Spacingarrow_forward11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…arrow_forward
- Please asnwer with your own words please Question 1: Despite aggressive campaigns to attract customers with lower mobile phone prices, S-Mobile has been losing large number of its most lucrative two-year contract subscribers. Management wants to know why so many customers are leaving S-Mobile and what can be done to entice them back. They are worried if the customers are deserting because of poor customer service, uneven network coverage, wireless service charges, or competition from carriers with Apple iPhone service. What strategic decisions shall S- Mobile take to overcome this problem?arrow_forwardSubject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?arrow_forwardCrate and Barrel is an international home furnishings chain operating 120 store worldwide. In 2012 it introduced a new chain called CB2, which sells functional furnishings, furniture, and decor items at lower prices than Crate and Barrel stores. CB2 represents _____ for Crate and Barrel brand A. Horizontal extension B. Upscale extension C. Downscale extension D. None of the abovearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you