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Chapter 21 (Ethics)
Study online at https://quizlet.com/_b21dwh
1.
1) Taking a more active, strategic role in corporate
social responsibility is thought to benefit every
one of these groups EXCEPT ________.
B) competitors
2.
2) Procter & Gamble has made ________ a key
component of the company's marketing strate-
gies.
C) brand purpose
3.
3) Which of these is NOT identified as a reason
companies engage in prosocial activities and in-
vest in corporate social responsibility?
D) Maximizing social
capital return for an-
gel investors, the first
group of investors to
help launch the com-
pany
4.
4) Which of these moves did Stonyfield Farm
make to mitigate the environmental impact of its
manufacturing operations?
A) Offsetting its en-
ergy usage with an
equivalent investment
in environmental pro-
jects
5.
5) Which three elements make up the triple bot-
tom line?
C) People, planet,
profit
6.
6) In addition to the environment and the mar-
ketplace, the three-pronged approach of socially
responsible marketing focuses on ________.
D) the community
7.
7) ________ are all entities directly or indirectly
influenced by the actions of the company, rather
than just with shareholders, who actually own the
firm.
E) Stakeholders
8.
8) United Way focuses its efforts on programs that
deliver ________ that benefit(s) specific commu-
nities.
D) measurable out-
comes
9.
9) Corporate social responsibility has become a
priority for many organizations and is ingrained
in their business models.
Answer: TRUE
1 / 12
Chapter 21 (Ethics)
Study online at https://quizlet.com/_b21dwh
10.
10) The most admired—and most success-
ful—companies in the world abide by high stan-
dards of business and marketing conduct that
dictate serving consumer interests as well as
their own
Answer: TRUE
11.
11) Raising the level of socially responsible mar-
keting calls for a three-pronged approach that
focuses on the community, the environment, and
the marketplace.
Answer: TRUE
12.
16) Healthy long-term growth requires marketers
to satisfy a broad set of ________ and objectives.
B) constituents
13.
17) In addition to creating value for the compa-
ny, its customers, and its collaborators, corporate
social responsibility involves creating value for
________.
B) the community in
which a company op-
erates
14.
18) Which of these is NOT a domain in which
community-based corporate social responsibility
typically occurs?
C) Promoting industry
growth
15.
19) Which of these is NOT a focus of corporate
social responsibility in the workplace?
D) Community educa-
tion
16.
20) Commitment to socially responsible causes
is also likely to increase a company's ability to
________, motivate, and retain key employees.
C) recruit
17.
21) Firms of Endearment, the term coined by Raj
Sisodia, David Wolfe, and Jag Sheth, refers to
companies that succeed in doing well ________.
A) by doing good
18.
22) Which of these behaviors is NOT character-
istic of senior management in well-loved compa-
nies?
B) Using themselves
as examples of the re-
wards of success
19.
2 / 12
Chapter 21 (Ethics)
Study online at https://quizlet.com/_b21dwh
23) Which of these is NOT one of the core princi-
ples of the Fair Trade foundation?
C) Sustainable in-
vestor returns
20.
24) Which of these terms has been used to ex-
press worries about the negative consequences
of cause marketing?
B) Consumption phil-
anthropy
21.
25) Corporate philanthropy influence consumers'
opinions of a company in a variety of ways. Which
of these is NOT one of the positive changes to
a company's reputation that philanthropy can en-
gender?
C) Being perceived as
more innovative
22.
26) A company's reputation for social responsi-
bility can affect customers' ongoing relationship
with the firm in all these ways EXCEPT ________.
B) increased price
sensitivity
23.
27) Bottom of the pyramid (BOP) refers to
________
D) the largest but
poorest group of the
world's population
24.
28) ________ adopts successful solutions devel-
oped to meet the needs and constraints of a de-
veloping market to create an inexpensive product
that can be introduced as a cheaper alternative in
developed markets.
C) Reverse innovation
25.
29) When Nestlé repositioned its low-fat Maggi
brand dried noodles—a popular, low-priced meal
in rural Pakistan and India—as a budget-friendly
health food in Australia and New Zealand, it was
practicing ________.
B) Reverse innovation
26.
30) ________ aims to further a cause and is not
directly related to a particular business activity.
A) Social marketing
27.
31) ________ entails a company taking a stand on
an important-typically controversial-social, eco-
nomic, environmental, or political issue.
E) Brand activism
3 / 12
Chapter 21 (Ethics)
Study online at https://quizlet.com/_b21dwh
28.
32) How has Nokia been able to maintain its mar-
ket share lead in many developing economies
while losing its lead in parts of the developed
world?
C) Low-cost products
with the right function-
ality
29.
33) What market research technique did Nokia
use to determine which features to include in mo-
bile phones aimed at the bottom of the pyramid
market?
A) Ethnography
30.
34) ________ blends corporate social responsibil-
ity initiatives with marketing activities.
B) Cause marketing
31.
35) Which of these is one of the reasons Tata's
Nano car model did not succeed as hoped, even
though it provided good value for low-income
consumers looking to make the switch from
scooters and motorcycles?
A) The stigma at-
tached to buying a
"cheap" car
32.
36) Nike's decision to prominently feature former
San Francisco 49ers quarterback Colin Kaeper-
nick in support of his stance against police
killings of Black Americans was an example of
________.
E) brand activism
33.
37) Coca-Cola's collectible Polar Bear aluminum
bottle in support of the World Wildlife Fund is an
example of ________.
C) social marketing
34.
38) Which of these is NOT an example of a social
marketing initiative?
B) Reducing regulato-
ry burdens on manu-
facturing
35.
39) When the Centers for Disease Control and
Prevention promoted mask-wearing, social dis-
tancing, and other steps to mitigate the spread of
Covid-19, it was engaged in ________.
C) social marketing
36.
40) Eyewear marker Luxottica's OneSight family
of charitable vision-care programs, which provide
D) cause marketing
4 / 12
Chapter 21 (Ethics)
Study online at https://quizlet.com/_b21dwh
free vision screenings, eye exams, and glasses
to millions of needy people in North America and
developing countries around the world, is an ex-
ample of ________.
37.
41) How does the shoe firm TOMS use cause mar-
keting?
B) Donating a pair of
shoes to needy chil-
dren for every pair
sold
38.
42) After Barnum's Animal Crackers launched
a campaign to raise awareness of endangered
species and to help protect the Asian tiger by
issuing special-edition packaging and collabo-
rating with the World Wildlife Fund, the Nabisco
brand saw a "healthy lift in sales." This was an
example of ________.
A) cause marketing
39.
43) How does the PRODUCT(RED) campaign help
in the global fight against AIDS, tuberculosis, and
malaria?
C) By donating profits
from
PROD-
UCT(RED)-branded
products
40.
44) Given the complexity of developing and imple-
menting a successful social marketing campaign,
organizations should ________.
B) approach these
campaigns in a sys-
tematic and disci-
plined fashion
41.
45) Companies that speak out against legislative
efforts that they believe will suppress votes are
engaging in ________.
D) brand activism
42.
46) For-profit companies define value in monetary
terms, whereas nonprofits define it in terms of
________.
A) benefiting society
43.
47) Social marketing is similar to cause marketing
in that both aim to ________.
D) benefit the commu-
nity in which the com-
pany operates
5 / 12
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