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Reflection Paper 1
Phil Tran
MKT 521-02W
Dr. Chris Myers
Quotes, Paraphrased Arguments, Specific Facts or Claims in Content
Your Reactions Corresponding to the Quoted or Paraphrased Material Entry 1
Video: Why Businesses Fail, Reasons
Businesses Fail, Why Businesses Succeed
In the video at approx. 7 minutes, the speaker discusses about 7 factors that can make the business fail. One of those factors is before starting the business, the entrepreneurs do not do any research on their competitors. The issue is if too many stores offering the same service or product in one geographic area means that all will struggle to make a living.
(Video: Why Businesses Fail, Reasons Businesses Fail, Why Businesses Succeed)
Entry 1
In my opinion, it is very important to understand competitors before starting the business. Without doing it, entrepreneurs cannot identify clearly the opportunities and threats where they can find the gap in the market to improve their products or services as well as how their competitor can impact on
the trend of that industry. Also, learning the competitor not only help to understand where the business stand in the market to pick a right
strategy, but also help to go straight to the potential customer and tailor the marketing plan
Entry 2
Video: Steve Jobs - Business strategy. Start
with your customer and work backwards to a
product or service
In the video at approx. 5 minutes, it appears to
be discussion of Steve Jobs’ business strategy on the cohesive larger vision that is going to allow to sell eight billion dollars, ten billion dollars a year. Steve Jobs emphasizes the importance of starting with the customer experience and work backwards to the technology. The company should start with what incredible benefits we can give to the customer, rather than offering a solution without finding out whether the problem for that solution exists or not.
(Video: Steve Jobs - Business strategy. Start with your customer and work backwards to a Entry 2
In my opinion, this idea is one of the best and extremely practical ideas for those who want to start a business. All existing companies or industries were born and developed to solve social problems. All customers have their own
problems that they cannot find solutions or cannot optimize existing solutions, which is why they need to look to companies to help them come up with solutions to resolve outstanding issues. Businesses exist because of the supply and the demand. You will not be
able to sell your product or service if customers do not have any demand on it. So, that is extremely accurate to say the company should starts from the customer and works backwards.
product or service)
Entry 3
Video: The One Thing You need to Create
Value - Advice from Steve Jobs and Bill
Gates
The video is the answer from Steve Jobs and Bill Gates on the question “What would be the single most valuable piece of advice you would give us to even attempt to create some of the value that you guys have done in both your very impressive companies?”. For Bill Gates, his advice is the ability to bring in different people who have a pretty broad set of skills and how to get those great people to work well together. For Steve Jobs, his advice
is you have to have a lot of passion for what you doing because people will be easily give up if they cannot find any joy on the thing they do
(Video: The One Thing You need to Create Value - Advice from Steve Jobs and Bill Gates)
Entry 3
I agree with the views of these two CEOs. For
Bill Gates, it is very easy for a business owner
or CEO to create a process for the company or
great business ideas, but it is very difficult to execute those if they cannot find the right people for each stage of the process. In addition, even if we find good people who can
contribute very well, we cannot be sure that each person has the same thinking and way of
working. Talented people are also people with
huge egos. It is important for the CEO to know how to create a working environment where all talented people can work and interact with each other, limiting conflicts that
can have negative effects. If you do this well, you can take your business far and sustainably. Regarding Steve Jobs' opinion, I can simply say that no one can work effectively and long term if you don't really love that job. Every day, everyone has 8 hours of work, but those 8 hours can be 8 hours in hell if you are not passionate about your daily job. I think passion equals effectiveness in any field
Entry 4
Video: Why Starbucks Failed in Australia
The nearly 7-minute video gives an opinion on why Starbuck, a coffee company that you can find anywhere in the world, failed in Australia, which is a billion-dollar market for the coffee industry, when more than 2/3 of existing stores were closed in 2008. The reason is that Starbucks believes that their business model can be applied anywhere and does not need any adjustment to succeed. In addition, the massive expansion in short period of time is one of the causes of Starbucks' failure in Australia
Entry 4
This is a failed strategy and has been warned before when a business transitions to a new market without changing the existing business
model and strategy as well as learning about the culture and environment of that market. In
each different market, consumers will have different cultures and habits. Unlike the US, coffee drinkers in Australia, some countries in
Europe and Asian countries are more inclined to enjoy coffee on the spot, not simply grab and go like in the US. Therefore, coffee companies in these countries not only offer delicious and flavorful products, but also focus on seating and enjoyment space. In
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Related Questions
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This has to be one of the most depressing annual review meetings you’ve ever sat through. Sure, times have been tough before, but never like this. In the past year, your power-tools company has lost 37 percent market share. Sales have decreased by 64 percent. Profit is down almost 70 percent. You had to lay off one-third of your workforce. And worst of all, it doesn’t look to be getting better anytime soon. Housing sales and construction are at an all-time low, meaning your best customers, contractors, have little work to do and even less money to spend on new tools.
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C. Customer
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A. Wants
D. Process
E. Proactive
F. Partnership
G. Customer
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H. Accountable
I.
Customer
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J. Delivering
satisfaction
N. Communicate
often
K. Customer
L. Needs
M. Politeness
Relationship
1. It is one important component in the marketing of products.
2. According to Kotler, Marketing is a social and managerial
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with others.
3.
4.
goals and objectives hinge on the increase in sales volume and customer's patronage.
5. Attract new customer by promising superior value and keep and grow current customers by
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Question 19Answer
a.
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b.
Planning for and creating short term wins
c.
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d.
Creating a vision
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Paragraph
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BUS325
MANAGEMENT APPLICATION & THEORY
ME
TE
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and is priced for upscale buyers. What was Volkswagen's strategy with the original
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implement with its new Beetle? Explain your answers.
Feb 5, 2022, 2:55 PM
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3.Innovations in business are those that undergo technology.
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c.
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