Reflection Paper 1 - Phil Tran

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University of Houston *

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521

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Marketing

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Apr 3, 2024

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docx

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7

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Reflection Paper 1 Phil Tran MKT 521-02W Dr. Chris Myers
Quotes, Paraphrased Arguments, Specific Facts or Claims in Content Your Reactions Corresponding to the Quoted or Paraphrased Material Entry 1 Video: Why Businesses Fail, Reasons Businesses Fail, Why Businesses Succeed In the video at approx. 7 minutes, the speaker discusses about 7 factors that can make the business fail. One of those factors is before starting the business, the entrepreneurs do not do any research on their competitors. The issue is if too many stores offering the same service or product in one geographic area means that all will struggle to make a living. (Video: Why Businesses Fail, Reasons Businesses Fail, Why Businesses Succeed) Entry 1 In my opinion, it is very important to understand competitors before starting the business. Without doing it, entrepreneurs cannot identify clearly the opportunities and threats where they can find the gap in the market to improve their products or services as well as how their competitor can impact on the trend of that industry. Also, learning the competitor not only help to understand where the business stand in the market to pick a right strategy, but also help to go straight to the potential customer and tailor the marketing plan Entry 2 Video: Steve Jobs - Business strategy. Start with your customer and work backwards to a product or service In the video at approx. 5 minutes, it appears to be discussion of Steve Jobs’ business strategy on the cohesive larger vision that is going to allow to sell eight billion dollars, ten billion dollars a year. Steve Jobs emphasizes the importance of starting with the customer experience and work backwards to the technology. The company should start with what incredible benefits we can give to the customer, rather than offering a solution without finding out whether the problem for that solution exists or not. (Video: Steve Jobs - Business strategy. Start with your customer and work backwards to a Entry 2 In my opinion, this idea is one of the best and extremely practical ideas for those who want to start a business. All existing companies or industries were born and developed to solve social problems. All customers have their own problems that they cannot find solutions or cannot optimize existing solutions, which is why they need to look to companies to help them come up with solutions to resolve outstanding issues. Businesses exist because of the supply and the demand. You will not be able to sell your product or service if customers do not have any demand on it. So, that is extremely accurate to say the company should starts from the customer and works backwards.
product or service) Entry 3 Video: The One Thing You need to Create Value - Advice from Steve Jobs and Bill Gates The video is the answer from Steve Jobs and Bill Gates on the question “What would be the single most valuable piece of advice you would give us to even attempt to create some of the value that you guys have done in both your very impressive companies?”. For Bill Gates, his advice is the ability to bring in different people who have a pretty broad set of skills and how to get those great people to work well together. For Steve Jobs, his advice is you have to have a lot of passion for what you doing because people will be easily give up if they cannot find any joy on the thing they do (Video: The One Thing You need to Create Value - Advice from Steve Jobs and Bill Gates) Entry 3 I agree with the views of these two CEOs. For Bill Gates, it is very easy for a business owner or CEO to create a process for the company or great business ideas, but it is very difficult to execute those if they cannot find the right people for each stage of the process. In addition, even if we find good people who can contribute very well, we cannot be sure that each person has the same thinking and way of working. Talented people are also people with huge egos. It is important for the CEO to know how to create a working environment where all talented people can work and interact with each other, limiting conflicts that can have negative effects. If you do this well, you can take your business far and sustainably. Regarding Steve Jobs' opinion, I can simply say that no one can work effectively and long term if you don't really love that job. Every day, everyone has 8 hours of work, but those 8 hours can be 8 hours in hell if you are not passionate about your daily job. I think passion equals effectiveness in any field Entry 4 Video: Why Starbucks Failed in Australia The nearly 7-minute video gives an opinion on why Starbuck, a coffee company that you can find anywhere in the world, failed in Australia, which is a billion-dollar market for the coffee industry, when more than 2/3 of existing stores were closed in 2008. The reason is that Starbucks believes that their business model can be applied anywhere and does not need any adjustment to succeed. In addition, the massive expansion in short period of time is one of the causes of Starbucks' failure in Australia Entry 4 This is a failed strategy and has been warned before when a business transitions to a new market without changing the existing business model and strategy as well as learning about the culture and environment of that market. In each different market, consumers will have different cultures and habits. Unlike the US, coffee drinkers in Australia, some countries in Europe and Asian countries are more inclined to enjoy coffee on the spot, not simply grab and go like in the US. Therefore, coffee companies in these countries not only offer delicious and flavorful products, but also focus on seating and enjoyment space. In
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