MARK1101

Creative Homework/Short Project Imagine that you are building your own e-commerce site. Having a keen understanding of the importance of de- fining and putting in place a set of conversions and metrics in advance of launching the site, you have incorporated the definitions and develop- ment of specific conversions for tracking into the planning of the website. List which actions on the site would indicate a conversion for track- ing purposes and how they would align with the goals of your business. Because this is your web- site, feel free to assume the inclusion of any sorts of features or elements (conventional or uncon- ventional) that you believe would be valuable in terms of the website's look and feel that would enable better tracking and analysis of marketing performance.

1. Define cost analysis using a course resource. 1. Describe two types of cost estimates that can be used in the Marketing Mailing project.

Section 3: Sales Call Objective 3. Sales Call Objective (must require customer action): (continued) Section 4: Linking Buying Motives, Benefits, Support Information, and other Reinforcement Methods 4. Linking Buying Motives, Benefits, Support Information, and other Reinforcement Methods. (Repeat for each influencer who will be involved in the upcoming sales call.) A. Buying Motives: What is most important to the prospect(s) in making a purchase decision? Rational motives include economic issues such as quality, cost, service capabilities, and the strategic priorities of the prospect's company. Emotional Each benefit should motives include fear, status, and ego-related feelings. List all relevant buying motives in order of importance. B. Specific Benefits Matched C. Information D. Where appropriate, to be stressed are arranged support claims methods for reinforcing verbal content (Audio/ Visual, collateral material, illustrations, testimonials, etc.). to Buying Motives: Benefits needed…

Writing Activity 2. E-Mail or Direct Mail Sales Message: Promoting Your Product or Service Identify a situation in your current job or a previous one in which a sales letter is or was needed. Write an appropriate sales message that promotes a product or service. Use actual names, information, and examples. If you have no work experience, imagine a business you would like to start: word processing, pet grooming, car detailing, tutoring, specialty knitting, balloon decorating, delivery service, child care, gardening, lawn care, or something else. Your Task. Write a sales letter or an online e- mail message selling your product or service to be distributed to your prospective customers. Be sure to tell them how to respond.

Please provide the following: • STATEMENT OF THE PROBLEM (what is the main problem that needs a solution, a statement not a paragraph or explanations) • OBJECTIVES OF THE STUDY - at least three objectives • ALTERNATIVE COURSES OF ACTION (ACA) -3 alternative solutions that can stand alone/can solve the problem alone

Q8 Which of the following would be distributed to public officials, financial analysts, special-interest groups and influential decision-makers? Select one: a. news release b. byliner c. position paper d. brochure

QUESTION 87 Corporate-level strategy results in a mission statement that guides marketing strategy in which way? a. By tying higher level company goals to product-level marketing strategy b. By responding to customers’ needs and wants c. By clearly identifying a target market d. By avoiding marketing myopia and having a future vision   QUESTION 89 Which of the following would a company probably have the least amount of influence over? a. A company would likely have equal influence over all of the above. b. A supplier raising prices c. The local government introducing new taxes d. A competitor lowering prices

Assignment Description and Instructions: As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours Key Elements of the Business Plan            Marketing Strategy  This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Topic: Sales PitchDescription:Create a 60 to 120 sec service pitch for (School) Marketing Department through audio visual (Script only)Target market incoming Freshmen year or Grade 12

Assignment Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). Key Elements of the Business Plan            Marketing Strategy (13 marks) This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Part 1: Conduct research about a U.S. automotive and manufacturing industry and include all required information in the rubric. Part 2: Conduct research about the industry and specific real world company you selected in week one to obtain data ( Remember the industry and company does not have to be within the automotive and manufacturing industry). Include a Porter's Five Forces diagram. Please select an industry and company that interest you as you will continue to conduct resesrch on the industry and company throughout the course. Part 3: Compare the U.S. automotive and manufacturing industry to the industry and company you selected. Remember to include a Porter's Five Forces diagram comparing both industries and summarize the findings.

Instruction: (Own word)Kindly write two to three sentences for each of the following marketing terms:1. Marketing Orientation2. Social Marketing Orientation3. Selling Orientation4. Target market5. Segmentation6. Positioning7. Targeting8. Marketing Mix9. Promotional mix10. Demand11. Customer satisfaction12. Customer dissatisfaction13. Delighted customers14. Brand15. Service16. Product17. Service quality18. Demographics19. Social class20. Distribution21. Marketing channels22. Business consumers23. Retail24. Wholesale25. Customer relationship

End-of-Chapter Application Case  Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?

The first step in creating a strategic digital marketing plan focuses on analyzing the external environment.   Question 9 options:   True   False In digital marketing, STP refers to segmentation, targeting, and   Question 10 options:   Planning   Packaging   Positioning   Perception Digital marketing tactics must support an organization's overall marketing strategy.   Question 11 options:   True   False An advantage of email marketing for organizations is that it is often________ than other methods.   Question 12 options:   More cost-effective   Costlier   Trendier   Easier

26) In a business proposal, the is a clear presentation, often with visual aids, of the process, from start to finish, with specific, dated benchmarks noted. a) timeline b) marketing plan c) executive summary d) conclusion e) proposal 27) The function of this report is to describe one-time events, such as trips, conferences, seminars, as well as reports from branch offices, industrial and manufacturing plants. a) Feasibility study b) Benchmark report c) Progress report d) Field study report E) Case study 28) Sales messages are often discussed in terms of: a) reason versus emotion. b) reason versus loyalty.. c) reason versus belief. d) reason versus excuse. e) reason versus faith. 29) While citing a book using the APA style, which of the following formats is used for the order of information? a) Author's Last Name, First Initial. (Year of publication). Title of the book. Place of Publication: Publishing Company. b) Author's Last Name, First Initial. (Date of publication). Title of…

Requirement   You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms    1.  Request information from THREE other departments that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output) The type of outputs are: Projection, Query respnses  Special Reports decision analyses Summary and Exceptions report  Detailed report, List  Example of answer layout a)Department-  Research Science & Analytics (R&D)  Type of output:  Special Reports  (Decision Analysis): As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives. Contents of the…

Assignment DescriptionThe purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is a not an abstract topic. It is very relatable practices that most people interact with at some time or another in the normal course of their daily lives. We are constantly being bombarded by many marketingmessages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to…

Q50 Which of the following would be distributed to public officials, financial analysts, special-interest groups and influential decision-makers? Select one: a. Position paper b. By-liner c. News release d. Brochure

1. What are the meaning of these business reports; incident report, trip report and progress report? 2. What are the difference between Business Proposal and Executive Summary?

Assignment 2: Business Plan Word limit: Between 2800 words Task: Pursuant to Assignment 1, where you had done a research of an online fashion business, your team is now required to prepare a comprehensive business plan to start a similar business. Your answer should cover the following aspects: No. Structure Word limit (a guide) 1 Registering your business 2 Industry Analysis, Competitor Analysis and Target Customer 3 Marketing Plan 4 Operations and Development Plan 800 5 Management Team 6 Exist Risks 7 Exit Strategy 8 Financial Plan 9 Conclusion

TASKS TO BE COMPLETED 1. BUSINESS NAME 2. LOGO 3. TAGLINE 4. BRAND FASCINATION

QUESTION 58 What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits   QUESTION 59 Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs

Section: Cost Per Point (CPP) A television commercial runs in a TV program that earns a 10.3 rating and a 14.9 share. The ad costs $196,737. Calculate Cost Per Point. (Rounding: penny.)

Requirement   You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms  1.  Request information from THREE other departments (See table above) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output) The type of outputs are: Projection, Query respnses  Special Reports decision analyses Summary and Exceptions report  Detailed report, List  Example of answer layout a)Department-  Research Science & Analytics (R&D)  Type of output:  Special Reports  (Decision Analysis): As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives.…

Course Title: Introduction to Marketing Question : In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. Discuss the role of personal selling in the promotion mix. Name and describe different consumer sales promotion tools with real life examples.

1. You are to prepare an annotated bibliography consisting of three (3) academic journal articles, at least one (1) book and one (1) reference of your choice about a topic within your area of specialization. 2. Your annotations must be between 150 and 200 words. 3. Use APA 7th edition format. 4. Do not forget to attach the three journal articles when you submit your AT1. Example: Assessment Task 1: Annotated Bibliography Author's last name, First name initial. Middle initial. (Year of publication). Title of the article. Title of the Journal in Italics, volume number (Issue number), pages used. DOI number Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. 150-200 words Author's last name, First name initial. Middle initial.…

I need APA Format essay for  The “How to” of franchising Using APA style formatting for this written assignment is required.  It is important that you apply all APA Format guidelines to your paper topic should relates to the Canadian business environment, the application of different approaches to business in that area of study, and the professional and legal structures that shape that area of business For 3 Pages with references

Questions Points: •Short description for a clear understanding of the business challenge with Summary of Exploratory data analysis, description of the modeling approach, and how was the best model decided. How will this solution help improve the business issue clarity of message to the non-technical client, visualization of key findings/recommendations.•Demonstrate a clear understanding of the business challenge How will this solution help improve the business issue? Note: We need short answers in 4/5 sentences for the above question points and attachments are only supportive documents to help for understanding.

Question 1 What specific sources will you use to research the feasibility of your suggested product being sold into your suggested country (United Arab Emirates)? Be as detailed as possible. List the specific sources. Full explain this question and text typing work only

Prepare a executive summary and memo on marketing supreme sports.(250 words).

Analysis (Write bulleted statements of your analysis)