Week 6 Assignment

.docx

School

American Public University *

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Course

400

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

7

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1 Review Questions: Answer the following questions in detail. 1. Explain the notions of mathematical differences, managerially important differences, and statistical significance. Can results be statistically significant and yet lack managerial importance. Explain your answer. 2. Describe the steps in the procedure for testing hypotheses. Discuss the difference between a null hypothesis and an alternative hypothesis. 3. What purpose does a scatter diagram serve? 4. The following ANOVA summary data are the result of a regression with sales per year (dependent variable)as a function of promotion expenditures per year (independent variable) for a toy company. F = MSA = 34,276 MSE 4,721 The degrees of freedom are 1 for the numerator and 19 for the denominator. Is the relationship statistically significant at " = .05? Comment on your answer. Deliverable length 3-5 body page in APA format with the incorporation and citation of reference material
2 Hypothesis Testing and Data Analysis Student Name MKTG400: Marketing Research Dr. Thomas Schaefer November 12 th , 2023
3 Hypothesis Testing and Data Analysis Explain the notions of mathematical differences, managerially important differences, and statistical significance. Can results be statistically significant and yet lack managerial importance. Explain your answer. Marketing research is an effective tool for decision makers and management teams to make the best possible decision. There are many problems day to day that should be solved effectively and efficiently, and each problem has many different solutions. Marketing research helps provide information to identify the best alternative solutions, thus implementing sound decision-making. Marketing decisions are very important to the business as they affect every step of the business process – product design and creation, pricing, promotion, and distribution. Consumer buying behavior and the decision to purchase a product are what determines the success of a business, which means the marketing decisions are more difficult. In order to find the best alternative to choose from, research is conducted to determine the nature of the market and its characteristics. Statistics help understand the significance of marketplace characteristics by reducing the uncertainty of management decisions by identifying measured variables that are managerially significant and statistically significant from one other (Silver & Wrenn, 2013, pp.207). Using statistical analysis methods provides decision-makers with several methods to test theories and innovative ideas with alternative solutions. Statistical tests include sample size, variability and reliability of data, and confidence levels desired in the results. Mathematical differences occur when a number (constant value of a variable) is subtracted from another number representing the same physical quantity. Measuring statistical significance in marketing can be an important tool. Statistical significance is defined by Silver & Wrenn (2013, pp.207) as “when a difference (e.g.,
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