MARK 3337 Chapter 2 Quiz

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University of Houston *

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3337

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Marketing

Date

Feb 20, 2024

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pdf

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2

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Chapter 2 Quiz Started: Jan 29 at 11:51am Quiz Instructions Select the best answer from Chapter 2 material. 1 pts Question 1 Within the Partnering Era (1990 to present day), who decides what is important re: products or services offered? Consumer/buyer/customers Companies Sales Representatives Employers 1 pts Question 2 According to Ryan Guillory owner of TWFG and an experienced sales person, the goal is to always get __________ which will lead to the sale. a commitment a complaint a promotion a raise 1 pts Question 3
No new data to save. Last checked at 11:53am What are the 4 P’s of the marketing mix? Product, place, price, promotion Product, place, play, profit Product, profit, productivity, promotion Product, place, production, price 1 pts Question 4 A series of creative improvements within the sales process that enhance the customer experience is called? value-added selling product selling service selling market-era selling 1 pts Question 5 Transactional selling is dependent on price True False Submit Quiz
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