Fruita, town (1990 pop. 4,045), Mesa co., W Colo., on Colorado R., near Utah line, and 10 mi/16 km NW of Grand Junction; 39°09'N 108°43'W. Elev. 4,498 ft/1,371 m. Trade center for irrigated sugar-beet and grain region; beans, fruit. Mfg. (fireproofing, light mfg.). Oil and gas wells, coal and gold mines in vicinity. Highline State Park to NW. Colo. Natl. Monument nearby. Inc. 1894.