| Roget’s II: The New Thesaurus, Third Edition. 1995. |
brand |
| NOUN: | A name or other device placed on merchandise to signify its ownership or manufacture: colophon, label, mark, trademark. See MARKS. |
| VERB: | 1. To set off by or as if by a mark indicating ownership or manufacture: identify, label, mark, tag, trademark. See MARKS. 2. To mark with disgrace or infamy: stigmatize. Idioms: give someone a bad name. See MARKS, RESPECT. |
| Roget’s II: The New Thesaurus, Third Edition. Copyright © 1995 by Houghton Mifflin Company. Published by the Houghton Mifflin Company. All rights reserved. | |
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