| Roget’s II: The New Thesaurus, Third Edition. 1995. |
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hype |
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| NOUN: | Slang. A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, buildup, promotion, publicity, puffery. Informal : pitch, plug. See KNOWLEDGE. | | VERB: | Slang. To increase or seek to increase the importance or reputation of by favorable publicity: ballyhoo, boost, build up, enhance, promote, publicize, puff, talk up, tout. Informal : plug. See KNOWLEDGE.
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| Roget’s II: The New Thesaurus, Third Edition. Copyright © 1995 by Houghton Mifflin Company. Published by the Houghton Mifflin Company. All rights reserved. |
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