| Roget’s II: The New Thesaurus, Third Edition. 1995. |
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| NOUN: | A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: ballyhoo, buildup, promotion, publicity, puffery. Informal : pitch, plug. Slang : hype. See KNOWLEDGE. |
| Roget’s II: The New Thesaurus, Third Edition. Copyright © 1995 by Houghton Mifflin Company. Published by the Houghton Mifflin Company. All rights reserved. | |
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