| Roget’s II: The New Thesaurus, Third Edition. 1995. |
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buildup also build-up |
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| NOUN: | 1. The result or product of building up: accretion, development, enlargement, multiplication, proliferation. See INCREASE. 2. The act of increasing or rising: aggrandizement, amplification, augment, augmentation, boost, enlargement, escalation, growth, hike, increase, jump, multiplication, proliferation, raise, rise, swell, upsurge, upswing, upturn. See INCREASE. 3. A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, promotion, publicity, puffery. Informal : pitch, plug. Slang : hype. See KNOWLEDGE.
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| Roget’s II: The New Thesaurus, Third Edition. Copyright © 1995 by Houghton Mifflin Company. Published by the Houghton Mifflin Company. All rights reserved. |
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