Reference > The New Dictionary of Cultural Literacy > 17. Anthropology, Psychology, and Sociology
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  The New Dictionary of Cultural Literacy, Third Edition.  2002.
 
Gallup polls
 
 
(GAL-uhp) Surveys of public opinion as conducted by George Gallup, an American who developed a quantitative method of polling public opinion. Since his death in 1984, Gallup’s organization, the American Institute of Public Opinion, has continued to poll Americans on topics ranging from television-watching habits to support for presidential candidates.  1
 
 
The New Dictionary of Cultural Literacy, Third Edition. Edited by E.D. Hirsch, Jr., Joseph F. Kett, and James Trefil. Copyright © 2002 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.

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