Reference > The New Dictionary of Cultural Literacy > 16. American Geography
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  The New Dictionary of Cultural Literacy, Third Edition.  2002.
 
Madison Avenue
 
 
A street in Manhattan on which many advertising and public relations firms have offices.  1
‡ The name of the street is often used to refer to the high-pressure techniques of the advertising business.  2
‡ “Madison Avenue hype” carries the connotation of misrepresentation or deliberate dishonesty.  3
 
 
The New Dictionary of Cultural Literacy, Third Edition. Edited by E.D. Hirsch, Jr., Joseph F. Kett, and James Trefil. Copyright © 2002 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.

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