The following attributes describe which type of segmentation: personality, values, and lifestyle? Choose one answer. Demographic Volume Psychographic Volume
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The following attributes describe which type of segmentation: personality, values, and lifestyle?
Choose one answer.
- Demographic
- Volume
- Psychographic
- Volume
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- How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?Discuss how these four segmentation bases (geographic, demographic, behavioural and psychographic) influence the market segmentation. Give suitable examples in your answer.Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a target market.
- Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a target market. Just need some tips on how I can answer.Create a description of your family as a market segment using geographic, psychographic, and demographic factors. Suppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store’s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials. Assume you are the marketing director of a new restaurant that plans to open in six months. Conduct a short nonprobability sample among your acquaintances to determine (a) whether coupons would be a successful promotional tactic to use and (b) in what circumstances coupons would be an inducement for repeat business and when they would not. Report your findings.Create a description of your family as a market segment using geographic, psychographic, and demographic factors.
- Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so onw is segmentation by family lifecycle and household typeuseful to marketers? Briefly describe your own family in theseterms, identifying characteristics that might be helpful tomarketers for a firm selling “smart” TVs.Segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation. TRUE OR FALSE? According to the content of the article below (also placed in module 3), the discussion in the article is about Psychographic segmentationUeltschy, L.C. ( 2011 ), Targeting the growing Hispanic market: ethnicity and media preferences, Marketing Management Journal, Vol. 21 No. 2, pp. 10 - 21 TRUE OR FALSE? McDonald's conducted a survey that helped develop products as per geographical areas. It realized that half of Indians are vegetarian and hence offered limited meat products. It developed the Veg Maharaja Mac. According to the chapter readings (Module 3), this an example of geodemographic segmentation. True OR False?