Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Describe the type of consumer who buys the product (Cranberries) in Australia. How do they make the buying decision? How do they use the product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
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Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia

Describe the type of consumer who buys the product (Cranberries) in Australia. How do they make the buying decision? How do they use the product?

 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing