Janice was a very successful Sales Representative at her company. As such she was promoted to the position of Sales Manager. However to everyone’s surprise she began exhibiting poor performance in this new role. What in your opinion might be the reason for her situation and what would you suggest be done to help her become more successful in her new position

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Janice was a very successful Sales Representative at her company. As such she was
promoted to the position of Sales Manager. However to everyone’s surprise she began exhibiting poor performance in this new role. What in your opinion might be the reason for her situation and what would you suggest be done to help her become more successful in her new position?

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