Kourdi (2009:3) has defined business strategy as a “plan, choice or decision used to guide a company to greater profitability and success.” Required Explain how the following strategies facilitate the achievement of success or profitability: Outsourcing Diversification Market Focus Market development

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Kourdi (2009:3) has defined business strategy as a “plan, choice or decision used to guide a company to greater profitability and success.”

Required

Explain how the following strategies facilitate the achievement of success or profitability:

  1. Outsourcing
  2. Diversification
  3. Market Focus
  4. Market development
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