Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the 2 classification of reference groups that have a major impact on your target customer’s decision to buy your expensive machine
Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the 2 classification of reference groups that have a major impact on your target customer’s decision to buy your expensive machine
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000.
1) Explain the 2 classification of reference groups that have a major impact on your target customer’s decision to buy your expensive machine
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