How can a firm motivate salespeople who work on commission (as many mortgage brokers did in the run-up to the Financial Crisis) to sell products that are in their customers’ interests rather than their own?

How can a firm motivate salespeople who work on commission (as many mortgage brokers did in the run-up to the Financial Crisis) to sell products that are in their customers’ interests rather than their own?

Foundations of Business (MindTap Course List)

6th Edition

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter1: Exploring The World Of Business And Economics

Section1.5: The Business Cycle

Problem 3CC

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Q3. How can a firm motivate salespeople who work on commission (as many mortgage brokers did in the run-up to the Financial Crisis) to sell products that are in their customers’ interests rather than their own?

Q4. Consider how many credit cards you carry, and how many loans you’ve taken out. Do you think that reform of the credit-fueled economic model in the West is essential for a more equitable global economy?

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