Criticisms of return on investment as the only performancemeasure include:a. ROI focuses on short-term decisions.b. ROI is focused on only one component of the value chain.c. Managers evaluated based only on ROI are sometimesmotivated not to make an investment that is in the bestinterest of the organization as a whole.d. All of the above.

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter12: Balanced Scorecard And Other Performance Measures
Section: Chapter Questions
Problem 10MC: Without proper performance measures, goal congruence is almost impossible to achieve and will likely...
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Criticisms of return on investment as the only performance
measure include:
a. ROI focuses on short-term decisions.
b. ROI is focused on only one component of the value chain.
c. Managers evaluated based only on ROI are sometimes
motivated not to make an investment that is in the best
interest of the organization as a whole.
d. All of the above.

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