critically how the role of human touch / communication and responsiveness plays when encountering a painpoint in the customer journey process of an online website based on the E-SERQUAL model

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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critically how the role of human touch / communication and responsiveness plays when encountering a painpoint in the customer journey process of an online website based on the E-SERQUAL model

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