consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use
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- Provide an example of how an organization (i.e. your college or job) uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?
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- Why is a target audience crucial in developing an effective Integrated Marketing Communication strategy?Provide an example of how an American professional sports organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target market, what is their message, and what media should they use?Provide examples of how an organization such as a university can use different media to present a consistent message using integrated marketing communications (IMC). Who are the target customers, what is the message, and what media channel would you recommend that they utilize to achieve this?
- Explain the goals and objectives of marketing communication. Give examples and expand the answerMarketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.With a suitable example, describe how advancements in technology have increased the need for integrated marketing communication systems?
- How objectives work in a marketing communications campaign and why it’s important to be clear about what the campaign is to achieve?You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.Compare and contrast between Marketing objective and communication objective with relevant examples.
- In a small group, design a sales promotion campaign using online, social media, and mobile marketing for a small business or organization in your community. Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process.Integrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.