Classify the following as complements or substitutes and provide a justification if you feel it’s warranted.  (It might be easiest to create a table in Microsoft Excel and put the phrase in one column while the answer goes in the next column.)  dress shirts and ties peanut butter and jelly Nike brand shoes and Reebok brand shoes beer and wine  cereal and milk

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Classify the following as complements or substitutes and provide a justification if you feel it’s warranted.  (It might be easiest to create a table in Microsoft Excel and put the phrase in one column while the answer goes in the next column.) 

  1. dress shirts and ties
  2. peanut butter and jelly
  3. Nike brand shoes and Reebok brand shoes
  4. beer and wine 
  5. cereal and milk
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