A new bank branch manager has a three-month trial to achieve very challenging goals; Despite bringing new ideas, his work team insists that he first learn what his model of success has been as a branch. By accepting this proposal, the type of resistance identified was: Select one: a. Habit. b. group inertia. c. Security. d. Fear of the unknown.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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A new bank branch manager has a three-month trial to achieve very challenging goals; Despite bringing new ideas, his work team insists that he first learn what his model of success has been as a branch. By accepting this proposal, the type of resistance identified was:

Select one:

a.
Habit.


b.
group inertia.


c.
Security.


d.
Fear of the unknown.

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